Tobacco in Tunisia

Tobacco in Tunisia


2022 was a challenging year for tobacco in Tunisia, with current and constant value sales falling, as well as volume sales. This dismal picture was largely due to a double-digit fall in the volume sales of cigarettes and this was in spite of a further slight increase in smoking prevalence.

Euromonitor International's Tobacco in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Tobacco in Tunisia
Euromonitor International
June 2023
List Of Contents And Tables
TOBACCO IN TUNISIA
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit fall in volume sales, in spite of increased smoking prevalence
The illicit trade dominates
Two economy brands relaunched
PROSPECTS AND OPPORTUNITIES
Moderate volume growth over forecast period
Health warnings may dampen volume growth
Possible international partnership for RNTA
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 11 Sales of Cigarettes: Volume 2017-2022
Table 12 Sales of Cigarettes by Category: Value 2017-2022
Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
First official imported brand of pipe tobacco available in 2022
Increased production of local cigars leads to healthy volume increase
Value sales for cigarillos still negligible
PROSPECTS AND OPPORTUNITIES
Rosy outlook for pipe tobacco
Further launch of other global pipe tobacco brands over forecast period
Cigars registers healthy volume growth, in spite of challenges
CATEGORY DATA
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 37 Sales of Cigars by Size: % Volume 2017-2022
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 40 NBO Company Shares of Cigars: % Volume 2018-2022
Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 42 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 43 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
One year after arrival, heated tobacco registers significant volume growth
Tunisian authorities continue fight against e-vapour products
Moderate volume growth for smokeless tobacco
PROSPECTS AND OPPORTUNITIES
Moderate volume growth for heated tobacco over forecast period
Expected crackdown on illicit trade of e-vapour products
Lower volume growth for smokeless tobacco
CATEGORY INDICATORS
Table 54 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 55 Sales of Smokeless Tobacco by Category: Volume 2017-2022
Table 56 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
Table 57 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 59 Sales of Heated Tobacco: Volume 2017-2022
Table 60 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 64 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 65 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 66 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 67 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 68 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 69 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 70 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 71 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
Table 72 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 73 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 74 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
Table 75 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 76 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027

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