Tobacco in Peru

Tobacco in Peru


The headline story for tobacco in Peru in 2022 was the continued high level of illicit trade, with more than half of volume sales of cigarettes in 2022 believed to be from illicit channels. The problem has become even more acute since 2020. One reason for the increased appetite for illicit cigarettes is the continued increases in taxes on cigarettes. Smuggled cigarettes mainly enter from Bolivia through the Peruvian city of Puno, with authorities doing little to prevent it. Additionally, the cig...

Euromonitor International's Tobacco in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Tobacco in Peru
Euromonitor International
June 2023
List Of Contents And Tables
TOBACCO IN PERU
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN PERU
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery after full removal of pandemic restrictions
Competitive landscape turned on its head over review period
Distribution mainly through tobacco specialists
PROSPECTS AND OPPORTUNITIES
High prices limit growth
Potential for premium cigarette brands to also distribute through tobacco specialists
Little awareness about cigars and cigarillos
CATEGORY DATA
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 14 Sales of Cigars by Size: % Volume 2017-2022
Table 15 Sales of Cigarillos by Price Platform 2017-2022
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 18 NBO Company Shares of Cigars: % Volume 2018-2022
Table 19 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 20 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 24 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 25 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 26 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 27 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 28 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 29 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN PERU
KEY DATA FINDINGS
2022 DEVELOPMENTS
Single-use e-vapour growing in popularity
Very different consumer profile to cigarette smokers
Price per puff key driver of value sales
PROSPECTS AND OPPORTUNITIES
Rosy outlook over forecast period
Introduction of regulatory framework expected
Launch of British American Tobacco’s Vuse shakes-up competitive landscape
CATEGORY INDICATORS
Table 32 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 33 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 34 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 35 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 36 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 37 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 38 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 39 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 40 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
CIGARETTES IN PERU
KEY DATA FINDINGS
2022 DEVELOPMENTS
Illicit trade accounts for more than half of volume sales
Premium brands Lucky Strike and Marlboro increase value share
Traditional grocery stores preferred channel
PROSPECTS AND OPPORTUNITIES
Despite a rebound in 2022, the downward trend in consumption will persist over forecast period
Continued focus on premium brands
Cigarette face ongoing challenge from e-vapour products
TAXATION AND PRICING
Taxation rates
Table 41 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 42 Sales of Cigarettes: Volume 2017-2022
Table 43 Sales of Cigarettes by Category: Value 2017-2022
Table 44 Sales of Cigarettes: % Volume Growth 2017-2022
Table 45 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 46 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 47 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 48 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 49 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 50 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 51 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 52 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 53 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 54 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 55 Forecast Sales of Cigarettes: Volume 2022-2027
Table 56 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 57 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 58 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 59 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 60 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 61 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 62 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 63 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027

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