Tobacco in Pakistan
Tobacco in Pakistan has a mixed layout. The province of Khyber Pakhtunkhwa is the major grower of tobacco crops, while Pakistan Tobacco Co Ltd and Philip Morris (Pakistan) Ltd hold the majority stake in the industry, due to their dominance of cigarettes. The remaining shares in cigarettes are held between many smaller local companies grouped under “others”. While cigarettes dominates the landscape, e-vapour products are gaining traction, especially with young people of legal smoking age in urban...
Euromonitor International's Tobacco in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tobacco in Pakistan
- Euromonitor International
- July 2023
- List Of Contents And Tables
- TOBACCO IN PAKISTAN
- EXECUTIVE SUMMARY
- Tobacco in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tobacco?
- OPERATING ENVIRONMENT
- Legislation
- Legislative overview
- Summary 1 Legislation Summary at a Glance
- Minimum legal smoking age
- Smoking prevalence
- Tar levels
- Health warnings
- Plain packaging
- Advertising and sponsorship
- Point-of-sale display bans
- Smoking in public places
- Flavoured tobacco product ban
- Reduced harm
- Vapour products
- PRODUCTION/IMPORTS/EXPORTS
- MARKET INDICATORS
- Table 1 Number of Adult Smokers by Gender 2017-2022
- MARKET DATA
- Table 2 Sales of Tobacco by Category: Volume 2017-2022
- Table 3 Sales of Tobacco by Category: Value 2017-2022
- Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
- Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
- Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
- Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
- Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
- Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
- CIGARETTES IN PAKISTAN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Modern, non-tobacco options on the rise
- Cheaper brands gain attention
- Rising consumer health awareness dampens demand
- PROSPECTS AND OPPORTUNITIES
- Financial freedom increases smoking prevalence among the adult female population
- Illicit trade activity cannibalises legal category share
- Federal Excise Duty increase has implications for the industry
- TAXATION AND PRICING
- Taxation rates
- Table 10 Taxation and Duty Levies 2017-2022
- Average cigarette pack price breakdown
- Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
- CATEGORY DATA
- Table 11 Sales of Cigarettes: Volume 2017-2022
- Table 12 Sales of Cigarettes by Category: Value 2017-2022
- Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
- Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
- Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
- Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
- Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
- Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
- Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
- Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
- Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
- Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
- Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
- Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
- Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
- Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
- Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
- Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
- Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
- Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
- Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
- Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
- CIGARS, CIGARILLOS AND SMOKING TOBACCO IN PAKISTAN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- A cigar is an indulgence product for the rich
- Presence in specialist retailers and upscale supermarkets
- Imperial Tobacco leads a highly consolidated competitive landscape
- PROSPECTS AND OPPORTUNITIES
- Federal Excise Duty on tobacco to affect cigar sales
- Lack of clear regulation for cigars
- Ageing consumer demographic and an inability to attract young adults to limit growth prospects
- CATEGORY DATA
- Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
- Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
- Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
- Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
- Table 37 Sales of Cigars by Size: % Volume 2017-2022
- Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
- Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
- Table 40 NBO Company Shares of Cigars: % Volume 2018-2022
- Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022
- Table 42 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
- Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
- Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
- Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
- Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
- SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN PAKISTAN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Lack of local production sees imports prevail
- Chewing tobacco sales decline in retail volume terms while Velo continues to gain traction amongst young adults
- Growing penetration of e-vapour products with heated tobacco products slower to emerge
- PROSPECTS AND OPPORTUNITIES
- Velo is expected to develop and grow via flavour innovations, affordable pricing and the demand from modern young adults
- Vaping remains a growing trend in Pakistan
- Taxation of perceived less harmful tobacco options anticipated in the forecast period
- CATEGORY INDICATORS
- Table 47 Number of Adult Vapers 2017-2022
- CATEGORY DATA
- Table 48 Sales of Smokeless Tobacco by Category: Volume 2017-2022
- Table 49 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
- Table 50 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
- Table 51 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
- Table 52 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
- Table 53 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
- Table 54 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
- Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
- Table 56 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
- Table 57 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
- Table 58 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
- Table 59 NBO Company Shares of E-Vapour Products: % Value 2018-2022
- Table 60 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
- Table 61 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
- Table 62 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
- Table 63 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
- Table 64 Distribution of E-Vapour Products by Format: % Value 2017-2022
- Table 65 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
- Table 66 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
- Table 67 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
- Table 68 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
- Table 69 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
- Table 70 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
- Table 71 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
- Table 72 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
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