Tobacco in Myanmar

Tobacco in Myanmar

Consumption of tax-paid cigarettes continues to fall in 2022, with many consumers eschewing locally manufactured cigarettes in favour of either illicit imports or traditional cheroots and quids. Demand for the Red Ruby brand continues to decline sharply due to a consumer boycott stemming from the brand’s links to the military junta. Sales of cigars are plummeting due to the absence of foreigners, while e-vapour products is poised to emerge strongly due to rising demand among younger consumers.

Euromonitor International's Tobacco in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.