Tobacco in Morocco

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	48 Pages	Euromonitor International	June, 2023	EP18023508

Best Price Guarantee
Price	from $2,100
Length	48 Pages
Publisher	Euromonitor International
Published Date	June, 2023
SKU	EP18023508

Tobacco in Morocco

After a strong recovery in economic activity during 2021 with GDP growth of more than 7%, the performance of Morocco’s economy stood at 1.3% in 2022 due to an unfavourable economic situation, especially for the agricultural sector, which was strongly affected by the rainfall deficit. The geopolitical context in Europe linked to the war in Ukraine continued to fuel the rise in commodity prices at the international level. These same tensions are also felt at the national level, with the increase i...

Euromonitor International's Tobacco in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tobacco in Morocco
Euromonitor International
June 2023
List Of Contents And Tables
TOBACCO IN MOROCCO
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview: Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS: Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA: Table 2 Sales of Tobacco by Category: Volume 2017-2022; Table 3 Sales of Tobacco by Category: Value 2017-2022; Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022; Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022; Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027; Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027; Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027; Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 2 Research Sources
CIGARETTES IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales impacted by price increases and declining disposable incomes
Switch to illicit trade further impacts volume sales
Société Marocaines des Tabacs maintains its strong lead in 2022
PROSPECTS AND OPPORTUNITIES
Further tax increases expected to impact future growth
Rising demand for illicit cigarettes, which are far cheaper and often perceived to be of higher quality
Expansion of alternative tobacco products will further impact demand for retail cigarettes
TAXATION AND PRICING
Taxation rates: Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown: Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA: Table 11 Sales of Cigarettes: Volume 2017-2022; Table 12 Sales of Cigarettes by Category: Value 2017-2022; Table 13 Sales of Cigarettes: % Volume Growth 2017-2022; Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022; Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022; Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022; Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022; Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022; Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022; Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022; Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022; Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022; Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022; Table 24 Forecast Sales of Cigarettes: Volume 2022-2027; Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027; Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027; Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027; Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027; Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027; Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027; Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027; Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales rebound with the reopening of cafés and bars, and recovery of tourism
High prices of pipe tobacco encourage consumers to switch to illicit trade
While Société Marocaines des Tabacs leads cigars, North Africa Tobacco dominates smoking tobacco
PROSPECTS AND OPPORTUNITIES
Increasing number of tourists and expansion of modern retail and cigar stores will support growth
Positive future for pipe tobacco following lifting of ban
Limited entry opportunities for new players as Société Marocaines des Tabacs and North Africa Tobacco will maintain their dominance
CATEGORY DATA: Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022; Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022; Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022; Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022; Table 37 Sales of Cigars by Size: % Volume 2017-2022; Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022; Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022; Table 40 NBO Company Shares of Cigars: % Volume 2018-2022; Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022; Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022; Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022; Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022; Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022; Table 46 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022; Table 47 Distribution of Smoking Tobacco by Format: % Volume 2017-2022; Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027; Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027; Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027; Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Philip Morris continues to invest in its own stores
Increasing availability and entrance of more affordable products drives growth of e-vapour products
E-commerce is the dominant channel in a highly fragmented competitive landscape in 2022
PROSPECTS AND OPPORTUNITIES
Entry of more products in different formats and flavours set to support growth of increasingly fashionable e-vapour products
Targeting a wider consumer base is key to developing the category
Threat of illicit trade following tax increases
CATEGORY INDICATORS: Table 52 Number of Adult Vapers 2017-2022
CATEGORY DATA: Table 53 Sales of Tobacco Heating Devices: Volume 2017-2022; Table 54 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022; Table 55 Sales of Heated Tobacco: Volume 2017-2022; Table 56 Sales of Heated Tobacco: % Volume Growth 2017-2022; Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022; Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022; Table 59 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022; Table 60 NBO Company Shares of E-Vapour Products: % Value 2018-2022; Table 61 LBN Brand Shares of E-Vapour Products: % Value 2019-2022; Table 62 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022; Table 63 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022; Table 64 NBO Company Shares of Heated Tobacco: % Volume 2018-2022; Table 65 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022; Table 66 Distribution of E-Vapour Products by Format: % Value 2017-2022; Table 67 Forecast Sales of Heated Tobacco: Volume 2022-2027; Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027; Table 69 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027