Tobacco in Kenya

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	35 Pages	Euromonitor International	July, 2023	EP18053069

Best Price Guarantee
Price	from $2,100
Length	35 Pages
Publisher	Euromonitor International
Published Date	July, 2023
SKU	EP18053069

Tobacco in Kenya

In 2022, the tobacco landscape in Kenya was shaped by ongoing inflation, rising price points and increasing health awareness. As such, premium cigarette brands continued to note a decline in sales, attributed to limited consumer budgets in the face of high inflation and rising cigarette price points. Consumers turned to cheaper offerings, driving the growth of economy brands. Additionally, the landscape has a high level of illegal trade and counterfeit tobacco products, challenging local manufac...

Euromonitor International's Tobacco in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tobacco in Kenya
Euromonitor International
July 2023
List Of Contents And Tables
TOBACCO IN KENYA
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview: Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
Production/Imports/Exports
MARKET INDICATORS: Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA: Table 2 Sales of Tobacco by Category: Volume 2017-2022; Table 3 Sales of Tobacco by Category: Value 2017-2022; Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022; Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022; Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027; Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027; Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027; Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 2 Research Sources
CIGARETTES IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The illicit cigarette trade continues to pose a challenge to local manufacturers
E-cigarettes threaten the growth of cigarettes as vaping rises
Manufacturers focus on product innovation to remain competitive on the landscape
PROSPECTS AND OPPORTUNITIES
Positive outlook is driven by consumer demographics and economic changes
Khat continues to fuel industry growth as users pair the habit with smoking
High taxation is among strategies by government bodies to control tobacco use
TAXATION AND PRICING
Taxation rates: Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown: Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA: Table 11 Sales of Cigarettes: Volume 2017-2022; Table 12 Sales of Cigarettes by Category: Value 2017-2022; Table 13 Sales of Cigarettes: % Volume Growth 2017-2022; Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022; Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022; Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022; Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022; Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022; Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022; Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022; Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022; Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022; Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022; Table 24 Forecast Sales of Cigarettes: Volume 2022-2027; Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027; Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027; Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027; Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027; Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027; Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027; Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027; Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
High inflation dampens growth for cigars and cigarillos in 2022
Middle and high-income consumers continue to drive product demand
Lack of local production enables international brands to dominate
PROSPECTS AND OPPORTUNITIES
A growing number of female smokers drives growth on the landscape
Growth in cigars boosts online sales as e-commerce remains the main retail channel
A steady increase in awareness of cigars will boost growth across the forecast period
CATEGORY DATA: Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022; Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022; Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022; Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022; Table 37 Sales of Cigars by Size: % Volume 2017-2022; Table 38 Sales of Cigarillos by Price Platform 2017-2022; Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022; Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022; Table 41 NBO Company Shares of Cigars: % Volume 2018-2022; Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022; Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022; Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022; Table 45 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022; Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027; Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027; Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027; Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN KENYA
2022 DEVELOPMENTS
Smokeless tobacco is gaining popularity among younger adult consumers in Kenya
Growth in online distribution of e-vapour products is maintained in 2022
E-liquids and shisha continue generating profits for businesses despite bans
PROSPECTS AND OPPORTUNITIES
Increasing product awareness and consumers' shifting lifestyles boost growth
The influence of social media is set to increase the growth of e-vapour products
Increased taxation on vaping devices; a strategy to reduce accessibility