Tissue and Hygiene in Uruguay

It was a positive year for tissue and hygiene in Uruguay in 2024, with healthy current value growth, supported by an improving economy and the continuing easing of inflation. In addition, there has been a significant fall off in cross-border shopping in Argentina, as well as less smuggling, and this boosted overall volume sales. This was due to a steep currency appreciation of the peso in Argentina at the end of 2023, after the election of new president Javier Milei. The newly appreciated curren...

Euromonitor International's Tissue and Hygiene in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Tissue and Hygiene in Uruguay
Euromonitor International
March 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN URUGUAY
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2019-2024
Table 2 Infant Population 2019-2024
Table 3 Female Population by Age 2019-2024
Table 4 Total Population by Age 2019-2024
Table 5 Households 2019-2024
Table 6 Forecast Infant Population 2024-2029
Table 7 Forecast Female Population by Age 2024-2029
Table 8 Forecast Total Population by Age 2024-2029
Table 9 Forecast Households 2024-2029
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Improved economy and significant reduction in cross-border shopping benefit menstrual care
Softys holds on to narrow lead
Small local grocers benefit from reduced cross-border shopping
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Healthy growth in e-commerce
Menstrual care alternatives see value growth
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Surprising uptick in sales
Softys holds on to commanding lead
Nursery shops key retailer
PROSPECTS AND OPPORTUNITIES
Fall in volume sales
E-commerce registers healthy value growth
Increasing premiumisation as brands look to maintain value sales
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Multiple factors support growth
Softys leads but faces growing competition
Small local grocers benefit from reduction in cross-border shopping
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
E-commerce registers healthy value growth
Innovation focuses on light incontinence
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Reduced cross-border shopping gives boost to wipes
BabySec strengthens its leadership
Small local grocers in particular benefit from reduction in cross-border shopping
PROSPECTS AND OPPORTUNITIES
Mixed picture for wipes over forecast period
Continuing growth in e-commerce
Low price key driver of value sales
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2019-2024
Table 38 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 40 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 41 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Informal sales of low-priced Brazilian brands has negative effect on retail tissue
Softys dominates all retail tissue
High penetration in supermarkets and small local grocers
PROSPECTS AND OPPORTUNITIES
Modest constant value and volume growth over forecast period
Hypermarkets and e-commerce set to increase value share over forecast period
Increasing competition for Softys
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2019-2024
Table 44 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 46 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 47 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate growth supported by paper towels
Ageing population drives away-from-home hygiene
Softys faces growing threats
PROSPECTS AND OPPORTUNITIES
Marginal constant value growth over forecast period
Competition among distributors
Amberplan could shape-up competitive landscape
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

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