Tissue and Hygiene in Uruguay
Tissue and hygiene sales in Uruguay were dampened by the growing issue of small-scale smuggling from Argentina. Swathes of consumers have been crossing into Argentina to buy cheaper goods. The gap between the official exchange rate and the informal market exchange rate in Argentina widened considerably in 2023 and so Uruguayans travelling with Uruguayan pesos or the US dollar found the neighbouring country very cheap, despite high inflation. At times, the informal exchange rate soared to 150% th...
Euromonitor International's Tissue and Hygiene in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Uruguay
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN URUGUAY
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN URUGUAY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Small-scale smuggling dents volume sales
- Towels remain the largest segment despite witnessing decline
- Softys and Kimberly-Clark compete closely in menstrual care
- PROSPECTS AND OPPORTUNITIES
- Stabilisation of Argentinean informal exchange rate will support category sales
- Reusable alternatives are not yet serious contenders
- Brands target broad demographic base
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN URUGUAY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Premiumisation drives value growth despite falling consumption
- Small-scale smuggling was less prevalent in nappies/diapers/pants
- Softys Uruguay SA is the leading player
- PROSPECTS AND OPPORTUNITIES
- Trading-up and extending usage are employed to tackle declining volume sales
- Growing influx of Argentinians may boost Pampers’ share
- E-commerce and hypermarkets expected to gain strength
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN URUGUAY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Heavy adult incontinence remains resilient to small-scale smuggling trend
- Price is a key priority for buyers of heavy incontinence products
- Competition intensifies in retail adult incontinence
- PROSPECTS AND OPPORTUNITIES
- Demographic changes and new paradigms will support the category
- Stigma attached to incontinence should lower
- Specialised stores and online shopping will attract more consumers
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- WIPES IN URUGUAY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Small-scale smuggling impacts volume sales
- Baby wipes is the main type of wipe used in Uruguay
- Kimberly-Clark has firm lead with Huggies brand
- PROSPECTS AND OPPORTUNITIES
- Wipes face a challenging trading period
- Intimate wipes face strong growth potential
- Low price brands to enjoy a better performance
- CATEGORY DATA
- Table 37 Retail Sales of Wipes by Category: Value 2018-2023
- Table 38 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 39 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 40 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 41 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN URUGUAY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Negative performance stems from small-scale smuggling
- Softys Uruguay SA reigns in retail tissue
- Leading player faces competition from smugglers and Brazilian low price brands
- PROSPECTS AND OPPORTUNITIES
- Finnish pulp manufacturer UPM expands Uruguay’s pulp production capacity
- Private label faces a promising outlook
- E-commerce and hypermarkets to gain share of sales
- CATEGORY DATA
- Table 43 Retail Sales of Tissue by Category: Value 2018-2023
- Table 44 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 45 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 46 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 47 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN URUGUAY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Moderate growth despite small-scale smuggling
- Softys Uruguay dominates in AFH tissue
- Brazilian brands, converters and small-scale smuggling are key threats to Softys Uruguay
- PROSPECTS AND OPPORTUNITIES
- Consumers’ feedback will be negative if institutions and restaurants are short of cleaning products
- People aged over 65 years will drive the AFH hygiene category
- Beige paper presents value for money offering
- CATEGORY DATA
- Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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