Tissue and Hygiene in Tunisia
While tissue and hygiene in Tunisia registered double-digit percentage current value growth, constant value growth was much more moderate, though still healthy. This was in spite of continuing high inflation and also slower growth in the economy, as Tunisia continued to grapple with persistent drought and external financing challenges, aligned with increasing debt.
Euromonitor International's Tissue and Hygiene in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Tunisia
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN TUNISIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN TUNISIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Frequent discounting promotes volume sales
- Recovery for Sancella in 2023
- First private label brand launched
- PROSPECTS AND OPPORTUNITIES
- Continuing economic challenges may dampen value sales
- Social media plays increasing role in promotion
- Always brand emerges as formidable competitor
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN TUNISIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Muted volume growth in 2023
- Emergence of private label
- Molfix extends distribution to small local grocers
- PROSPECTS AND OPPORTUNITIES
- Imported brands gain value share
- Modern grocery retailers continue to gain value share
- Social and lifestyle changes to inform demand trends
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN TUNISIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Significant volume growth in 2023
- Société d’Articles Hygiéniques holds near monopoly
- Higher online sales for retail adult incontinence products
- PROSPECTS AND OPPORTUNITIES
- Continuing healthy constant value growth over forecast period
- Intensifying competition over forecast period
- Consumers favour heavy/moderate incontinence pads
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- WIPES IN TUNISIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Modest constant value growth in 2023
- Lilas brand continues to dominate
- Recent launch of several intimate wipe brands
- PROSPECTS AND OPPORTUNITIES
- Continuing economic challenges may dampen value sales
- Rising popularity of compact package sizes
- General purpose wipes perform strongly
- CATEGORY DATA
- Table 37 Retail Sales of Wipes by Category: Value 2018-2023
- Table 38 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 39 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 40 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 41 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN TUNISIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumers economise by buying larger pack sizes
- Lilas continues to dominate
- Emergence of private label
- PROSPECTS AND OPPORTUNITIES
- Variety stores emerge as significant distribution channel
- Paper towels record highest growth
- Local players set to maintain dominance
- CATEGORY DATA
- Table 43 Retail Sales of Tissue by Category: Value 2018-2023
- Table 44 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 45 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 46 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 47 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN TUNISIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Bulk buying prevalent in away from-home tissue
- E-commerce emerging as significant channel
- Imported brands have significant foothold
- PROSPECTS AND OPPORTUNITIES
- Expansion opportunity for AFH tablecloths
- Further healthy growth in away-from-home tissue
- Ageing population drives growth in AFH hygiene
- CATEGORY DATA
- Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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