2024 saw notable shifts in Thailand’s tissue and hygiene industry, reflecting broader consumer preferences for sustainability, premiumisation and convenience. As the global emphasis on eco-friendly and recycled goods gathers momentum, Thai consumers are increasingly seeking products that align with these values, from sustainably sourced raw materials to items packaged with minimal environmental impact. Tissue and hygiene has also experienced an upswing in demand for higher-quality, innovative so...
Euromonitor International's Tissue and Hygiene in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Thailand
- Euromonitor International
- March 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN THAILAND
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN THAILAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- 2024 sees robust expansion for menstrual care
- Focus on sustainability and green innovations
- Advancing comfort and broadening distribution
- PROSPECTS AND OPPORTUNITIES
- Future growth drivers in a stable environment
- Competitive landscape and premium positioning
- Transforming retail and embracing reusability
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS IN THAILAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising demand for comfort, convenience and sustainability
- Intensified competition amid consolidated landscape
- Hypermarkets leads distribution in 2024
- PROSPECTS AND OPPORTUNITIES
- Investing in premium quality and accessibility
- Hypermarkets to maintain leadership as e-commerce rises
- Navigating price controls and future trends
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE IN THAILAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growing importance of adult incontinence solutions
- DSG International leads in 2024, amid shifting consumer demands
- Growth constraints and channel diversification
- PROSPECTS AND OPPORTUNITIES
- Growing senior population and future gains
- Changing retail dynamics
- Competitive outlook and product innovation
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- WIPES IN THAILAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Steady expansion for wipes in Thailand in 2024
- Unicharm maintains overall leadership as Lison Vision rises fastest
- Shifting distribution channels
- Ongoing focus on hygiene and convenience
- Evolving role of modern trade
- Innovation and future competition
- CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2019-2024
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE IN THAILAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Enhancing hygiene and sustainability
- Capturing niche opportunities
- Business/industry leads distribution for overall AFH tissue and hygiene in 2024
- PROSPECTS AND OPPORTUNITIES
- Rising demand for quality products
- Dynamic competition and tourism revival
- Greater commitment to recycled materials
- CATEGORY DATA
- Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 45 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 46 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
- Table 47 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 48 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 49 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 50 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
- RETAIL TISSUE IN THAILAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Shifting consumer behaviour and product appeal
- Kimberly-Clark leads while private label expands
- Distribution strategies and consumer priorities
- PROSPECTS AND OPPORTUNITIES
- Escalating demand and consumer awareness
- Continued strength of modern retail channels
- Ongoing innovation and sustainability efforts
- CATEGORY DATA
- Table 51 Retail Sales of Tissue by Category: Value 2019-2024
- Table 52 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 53 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 54 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 55 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
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