Tissue and Hygiene in Thailand

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	55 Pages	Euromonitor International	March, 2024	EP18639454

Best Price Guarantee
Price	from $2,650
Length	55 Pages
Publisher	Euromonitor International
Published Date	March, 2024
SKU	EP18639454

Tissue and Hygiene in Thailand

With the exception of nappies/diapers, most retail tissue and hygiene categories recorded growth in volume terms in 2023, including key categories such as menstrual care and toilet paper. Sales of most products experience solid demand in 2023 due to being considered basic essentials. Sales also saw strong growth in current value terms in 2023 with this being driven in part by the high inflation rate in Thailand and the impact on average unit prices from rising production costs. Retail tissue pro...

Euromonitor International's Tissue and Hygiene in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Thailand
Euromonitor International
March 2024
List Of Contents And Tables
TISSUE AND HYGIENE IN THAILAND
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS: Table 1 Birth Rates 2018-2023; Table 2 Infant Population 2018-2023; Table 3 Female Population by Age 2018-2023; Table 4 Total Population by Age 2018-2023; Table 5 Households 2018-2023; Table 6 Forecast Infant Population 2023-2028; Table 7 Forecast Female Population by Age 2023-2028; Table 8 Forecast Total Population by Age 2023-2028; Table 9 Forecast Households 2023-2028
MARKET DATA: Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023; Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023; Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023; Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023; Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023; Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023; Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023; Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028; Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
MENSTRUAL CARE IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Soaring popularity of pant-type products and the rise of convenient distribution channels
Price controls place a cap on value growth with manufacturers focused on consolidating their position in the market
Reusable alternatives gaining ground as more consumers focus on reducing the environmental footprint
PROSPECTS AND OPPORTUNITIES
A Glimpse into Comfort-Centric Solutions
The Rise of Eco-Friendly Menstrual Care in Thailand
Tampons likely to remain a niche area of the market
CATEGORY DATA: Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023; Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023; Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023; Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023; Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023; Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028; Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining birth rates put pressure on sales but disposable pants continue to flourish as consumers look for convenience and value
Government measures to control prices on essential goods in 2023 prevents significant price hikes in the category
Unicharm and DSG retain their stronghold with value and comfort important to consumers
PROSPECTS AND OPPORTUNITIES
Incentives and initiatives to boost the birth rate and to make nappies/diapers/pants more accessible should positively influence demand
The tension between controlled pricing and innovation likely to persist
Disposable pants set to remain the key growth driver
CATEGORY DATA: Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023; Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023; Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023; Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023; Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028; Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Thailand's ageing population remains the key driver of demand for retail adult incontinence in 2023
Low Prices, odour control, and comfort inform purchasing decisions in 2023
Price controls limit value growth while light adult incontinence products remain the most dynamic
PROSPECTS AND OPPORTUNITIES
The Ascendance of the Adult Incontinence Market in Thailand
New product development and innovation could help add further fuel to the growth of retail adult incontinence
Increasing use of organic and natural materials as consumers focus on comfort
CATEGORY DATA: Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023; Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023; Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023; Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023; Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028; Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of wipes rocket as consumers look for convenient solutions to staying fresh and clean in 2023
The Evolution of Wipe Selling Points
Baby wipes proving popular as a cheaper alternative to facial cleansing wipes
PROSPECTS AND OPPORTUNITIES
Wipes could find new sales opportunities in rural and upcountry areas
Manufacturers need to address environmental concerns
Competition set to heat up as demand grows
CATEGORY DATA: Table 38 Retail Sales of Wipes by Category: Value 2018-2023; Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023; Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023; Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023; Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028; Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers in Thailand becoming increasingly familiar with the benefits of retail tissue over traditional alternatives
The Niche Presence of Chinese Tissue Brands Amidst Quality Concerns in Thailand's Online Market
Toilet paper remains the key category but demand across retail tissue continues to grow in 2023
PROSPECTS AND OPPORTUNITIES
Bright outlook for retail tissue despite anticipated increase in unit prices
Organic products could find a growing audience among more affluent consumers
Sustainability concerns offer growth potential for recycled retail tissue
CATEGORY DATA: Table 44 Retail Sales of Tissue by Category: Value 2018-2023; Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023; Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023; Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023; Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028; Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increase in inbound and domestic tourism provides a boost sales through the horeca channel
Thailand's ageing population boosting demand for AFH adult incontinence
Bulk purchasing behaviour noted in AFH adult incontinence
PROSPECTS AND OPPORTUNITIES
Ageing population likely to fuel dynamic growth in AFH adult incontinence
Tourism and a resurgent street food scene set to be key growth drivers for AFH tissue
Manufacturers likely to make a strategic shift to using recycled/recyclable materials in their AFH tissue products
CATEGORY DATA: Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023; Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023; Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023; Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023; Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023; Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028; Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028