Tissue and Hygiene in Taiwan
Retail sales of tissue and hygiene in Taiwan registered accelerated growth in current value terms in 2023, when compared to the previous year. Prevailing Inflationary pressures were a key contributor this trend, as rising raw material and supply chain costs led to price increases across all categories. However, growth was also supported by an increase in consumer mobility, alongside growing hygiene concerns, as the country emerged from the COVID-19 pandemic. This boosted sales of items such as r...
Euromonitor International's Tissue and Hygiene in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Taiwan
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN TAIWAN
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN TAIWAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflationary pressures boost value growth in a mature market
- Slim/thin/ultra-slim towels with wings remains major battlefield in menstrual care
- United Charm Co Ltd continues to hold sway, while local player KiraKira launches range of innovative new products
- PROSPECTS AND OPPORTUNITIES
- Modest growth anticipated for menstrual care over the forecast period
- International brands will continue to dominate sales
- Online retailing is expected to gain traction
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN TAIWAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Disposable pants lead growth in 2023, while nappies/diapers see greater emphasis on premium products, in light of falling birth rate
- E-commerce continues as key retail channel
- Procter & Gamble leapfrogs United Charm Co Ltd to become new market leader, as players launch more premium products to offset declining consumer base
- PROSPECTS AND OPPORTUNITIES
- Flat performance expected, in line with further decline in the national birth rate
- International players will focus on premium products
- Diversified marketing campaigns will prove effective in penetrating local market
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN TAIWAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Buoyant performance in 2023, thanks to positive demographic trends and rising levels of mobility
- Vinda Taiwan retains its lead amid growing competition from United Charm Co
- Light adult incontinence sees dynamic performance
- PROSPECTS AND OPPORTUNITIES
- Retail adult incontinence will maintain healthy growth, alongside positive demographic trends
- International brands will dominate sales
- Online channel will continue to expand
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- WIPES IN TAIWAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Wipes continue to expand, thanks to enhanced hygiene habits forged during the pandemic
- Home care wipes and floor cleaning systems post continued growth, thanks to contribution of market leader Farcent Enterprise Co Ltd
- Moist toilet wipes post fastest growth rate
- PROSPECTS AND OPPORTUNITIES
- Market for wipes will continue to expand
- International and local brands will focus on developing more eco-friendly products
- E-commerce will continue to gain traction
- CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2018-2023
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN TAIWAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Strong performance in 2023, although inflationary pressures continue to impact on players’ operating costs
- Local company Yuen Foong Yu gains momentum due to constant investment in new product launches
- Paper towels see strong performance
- PROSPECTS AND OPPORTUNITIES
- Retail tissue is expected to see continued expansion
- International and domestic players could see growing competition from private label
- E-commerce offers further potential
- CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2018-2023
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN TAIWAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Away-from-home tissue and hygiene benefits from return to pre-pandemic lifestyles
- AFH toilet paper remains key contributor to sales
- Kimberly-Clark Taiwan continues to lead AFH tissue and hygiene in Taiwan
- PROSPECTS AND OPPORTUNITIES
- AFH tissue and hygiene benefits from return to pre-pandemic lifestyles
- International brands will continue to dominate overall AFH tissue and hygiene
- Local government departments and institutions will continue to represent key source of revenue for AFH tissue and hygiene
- CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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