Sales of tissue and hygiene in Switzerland rose in 2024 in value terms. Growth was driven primarily by strong performances in menstrual care and light adult incontinence, where Swiss consumers increasingly opted for high-quality, organic, and eco-friendly products. Heightened awareness of health and sustainability led to growing demand for goods made from recyclable and ethically sourced materials. Premiumisation was a consistent trend across tissue categories, particularly in toilet paper, as c...
Euromonitor International's Tissue and Hygiene in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Switzerland
- Euromonitor International
- April 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN SWITZERLAND
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Consumer demand rises for premium and sustainable solutions
- Established players consolidate leadership while challengers gain ground
- Supermarkets dominate, while e-commerce gains traction
- PROSPECTS AND OPPORTUNITIES
- Steady growth underpinned by sustainability and comfort
- Sustainability and reusable products to reshape the competitive landscape
- Technology-driven innovation to personalise care
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Category growth remains modest as parents prioritise quality and sustainability
- Procter & Gamble consolidates its leadership as private label gains traction
- Supermarkets lead, while e-commerce gains favour among busy parents
- PROSPECTS AND OPPORTUNITIES
- Premium quality and skin-friendly formats to drive future growth
- Digital platforms to support innovation and customer retention
- Sustainability and reusable formats to shape product development
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Ageing population and lifestyle shifts drive continued category growth
- Essity strengthens its leadership through innovation and trust
- Modern retail dominates, while e-commerce sees exponential growth
- PROSPECTS AND OPPORTUNITIES
- Category to grow in response to demographic and lifestyle changes
- E-commerce to facilitate customised and discreet solutions
- Sustainability to become a standard in product innovation
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- RX/REIMBURSEMENT ADULT INCONTINENCE IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Prescriptions rise as elderly population and reimbursement needs grow
- Manufacturers expand offerings to address consumer needs and reduce stigma
- E-commerce challenges traditional reimbursement channels
- PROSPECTS AND OPPORTUNITIES
- Modest but steady growth supported by ageing demographics
- Innovation to centre on comfort, discretion and sustainability
- E-commerce expansion and digital tools to improve access and engagement
- CATEGORY DATA
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
- Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
- Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
- WIPES IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Facial cleansing wipes lead modest growth driven by convenience and skincare awareness
- P&G maintains leadership as smaller players gain ground through innovation
- Broad retail presence supports sales, with hypermarkets and e-commerce gaining traction
- PROSPECTS AND OPPORTUNITIES
- Eco-conscious and multifunctional formats to drive category evolution
- E-commerce expansion to support personal care and niche segments
- Sustainable innovation to meet environmental and skincare needs
- CATEGORY DATA
- Table 42 Retail Sales of Wipes by Category: Value 2019-2024
- Table 43 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 44 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 45 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 46 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Toilet paper drives growth as consumers seek comfort and quality
- Essity leads despite market share decline; Kimberly-Clark gains ground
- Supermarkets lead while discounters and e-commerce accelerate growth
- PROSPECTS AND OPPORTUNITIES
- Pocket handkerchiefs expected to lead growth amid urban lifestyles
- Channel diversification to continue with digital and value-led offerings
- Sustainable and sensory innovations to shape consumer appeal
- CATEGORY DATA
- Table 48 Retail Sales of Tissue by Category: Value 2019-2024
- Table 49 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 50 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 51 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 52 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Tissue category demand sustained by tourism, hospitality and hygiene expectations
- Healthcare sector and ageing population fuel demand for away-from-home adult incontinence
- Sustainability and material innovation lead product development
- PROSPECTS AND OPPORTUNITIES
- Ageing population and hygiene standards to support long-term growth
- E-commerce models to streamline procurement and delivery
- Sustainable and smart features to define innovation in away-from-home hygiene
- CATEGORY DATA
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
- Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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