In 2024, tissue and hygiene in Spain saw positive growth in current value terms, reflecting a strong recovery driven in large part by retail tissue. After three consecutive years of declining volumes, retail tissue rebounded to positive volume growth as unit prices stabilised following a reduction in cellulose costs, a raw material with prices that had experienced significant volatility in recent years. Toilet paper was the primary engine of volume growth, supported by population increases and a...
Euromonitor International's Tissue and Hygiene in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Spain
- Euromonitor International
- March 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN SPAIN
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Euromonitor International
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN SPAIN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Shift towards reusable options puts downward pressure on menstrual care
- Private label expands as leading player Procter & Gamble loses share
- Health and beauty specialists as only channel to rise in 2024
- PROSPECTS AND OPPORTUNITIES
- Growing adoption of reusable menstrual solutions
- Steady e-commerce growth anticipated, though offline grocery retail will remain preferred distribution channel
- Transformation through sustainability and waste reduction
- CATEGORY DATA
- KEY DATA FINDINGS
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS IN SPAIN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Falling birth rate continues to undermine demand in 2024
- Procter & Gamble leads with Dodot brand
- Supermarkets leads distribution as subscription services propel e-commerce
- PROSPECTS AND OPPORTUNITIES
- Delayed potty training set to support future growth
- E-commerce will continue to expand, bolstered by a greater prevalence of subscription models
- Innovation driven by rising interest in sustainability and skincare
- CATEGORY DATA
- KEY DATA FINDINGS
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE IN SPAIN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Heightened consumer awareness pushes demand
- Essity leads as private label continues to expand
- Offline channels lead in terms of value share
- PROSPECTS AND OPPORTUNITIES
- Expansion through male-targeted innovation
- Subscription services boost online presence
- Smart, sustainable innovations set to drive development
- CATEGORY DATA
- KEY DATA FINDINGS
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- RX/REIMBURSEMENT ADULT INCONTINENCE IN SPAIN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Local infrastructure supports continued growth in 2024
- Concentrated landscape with major names leading
- Diversity among distribution channels
- PROSPECTS AND OPPORTUNITIES
- Demographic trends will continue to impact demand
- Environmental concerns to direct product innovation
- Evolution of distribution channels
- CATEGORY DATA
- KEY DATA FINDINGS
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
- Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
- Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
- WIPES IN SPAIN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising concern with hygiene and skincare supports sales in 2024
- Mercadona leads thanks while baby wipes embrace multifunctionality
- Supermarkets leads distribution, followed by discounter and hypermarkets
- PROSPECTS AND OPPORTUNITIES
- Further growth and innovation forecast for wipes
- E-commerce to enjoy continued expansion
- Sustainability will drive future innovation
- CATEGORY DATA
- KEY DATA FINDINGS
- Table 42 Retail Sales of Wipes by Category: Value 2019-2024
- Table 43 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 44 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 45 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 46 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE IN SPAIN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Recovery for retail tissue in 2024
- Private label goes from strength to strength, with Lidl in the lead
- Supermarkets maintain leadership of distribution channels, with e-commerce rising fastest in 2024
- PROSPECTS AND OPPORTUNITIES
- Bright future projected for retail tissue in Spain
- E-commerce and discounters to remain key channels
- Sustainable packaging innovation as central focus
- CATEGORY DATA
- KEY DATA FINDINGS
- Table 48 Retail Sales of Tissue by Category: Value 2019-2024
- Table 49 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 50 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 51 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 52 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE IN SPAIN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Tourism bolsters growth for AFH in 2024
- Expansion of old-age care homes fuels growth for AFH adult incontinence
- Price sensitivity and limited innovation seen in AFH tissue
- PROSPECTS AND OPPORTUNITIES
- Rising demand through horeca, and a sharper focus on sustainability
- Horeca and healthcare as growth drivers
- Sustainable innovation in tissue solutions
- CATEGORY DATA
- KEY DATA FINDINGS
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
- Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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