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Tissue and Hygiene in Spain

Publisher Euromonitor International
Published Apr 22, 2026
Length 129 Pages
SKU # EP21149208

Description

Tissue and hygiene in Spain is demonstrating a robust outlook, combining steady growth in value and volume with a rapid shift in consumer behaviour driven by affordability, innovation and digital transformation. In 2025, the performance outpaced much of Western Europe, fuelled by rising private label penetration and sustained volume gains, as shoppers prioritise cost and functional quality in a climate of ongoing price sensitivity. The environment is highly attractive, with retail sales reaching...

Euromonitor International's Tissue and Hygiene in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

129 Pages
Tissue and Hygiene in Spain
Euromonitor International
April 2026
List Of Contents And Tables
TISSUE AND HYGIENE IN SPAIN
Executive Summary
Private Label Reshapes Tissue Aisles as Shoppers Prioritise Affordability
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Tissue and Hygiene
Industry Performance
Brands Drive Premiumisation and Segmentation as Innovation Offsets Price Wars
CHART 2 Lindor Launches Eco-Friendly Washable Boxers for Men
CHART 3 Value Sales of Tissue and Hygiene 2020-2030
CHART 4 Value Sales of Tissue and Hygiene by Category 2025
What's Next?
Mercadona Shifts Shopping Habits as Digital-First Habits Expected to Accelerate
Menstrual Cup Overtakes Pads as Reusables Expected to Continue Disrupting Disposables
CHART 5 Analyst Insight for Tissue and Hygiene
Store Brands Expected to Invest in Premium Features to Win Loyalty and Value
CHART 6 Forecast Value Sales of Tissue and Hygiene 2020-2030
CHART 7 Forecast Value Sales of Tissue and Hygiene by Category 2025-2030
Competitive Landscape
Mercadona Grows Share as Private Label Powers Value Expansion
CHART 8 Company Shares of Tissue and Hygiene 2025
CHART 9 Brand Shares of Tissue and Hygiene 2025
Channels
Supermarkets Remain in the Lead as Discounters Capture Increased Walletshare
CHART 10 Retail Channels for Tissue and Hygiene 2020-2025
Economic Context
CHART 11 Economic Context for Tissue and Hygiene
CHART 12 Real Gdp Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Tissue and Hygiene
CHART 15 Population 2020-2030
CHART 16 Consumer Expenditure 2020-2030
CHART 17 Population by Generation 2025
Country Reports Disclaimer
MENSTRUAL CARE IN SPAIN
Key Data Insights
2025 Developments
Consumer Shift toward Reusable Menstrual Products Squeezes Disposables
Key Industry Trends
CHART 18 Key Industry Trends for Menstrual Care
Industry Performance
Private Label Neutralises Legacy Brand Clean Wellness Edge
CHART 19 Mercadona's Partnership With COHITECH Wins Consumer Support
Esg-Focused Spanish Businesses Support Microbiome-Friendly Tampons
CHART 20 B2B Microbiome-Friendly Tampon Leverages Corporate Focus on ESG
Smart Hygiene Tech Influences Health-Literate Consumer Purchasing Decisions
CHART 21 Value Sales of Menstrual Care 2020-2030
CHART 22 Volume Sales of Menstrual Care 2020-2030
CHART 23 Value Sales of Menstrual Care by Category 2025
What's Next?
Pharmacy-Led Access to Reusables Set to Accelerate Decline in Disposables
Smart Hygiene and Clean Wellness Expected to Drive Premium Value Growth
CHART 24 Analyst Insight for Menstrual Care
Population Ageing and Consumer Expenditure Projected to Support Premiumisation
CHART 25 Forecast Value Sales of Menstrual Care 2020-2030
CHART 26 Forecast Value Sales of Menstrual Care by Category 2025-2030
Competitive Landscape
Mercadona Leads the Shift to Premium Private Label
CHART 27 Company Shares of Menstrual Care 2025
CHART 28 Brand Shares of Menstrual Care 2025
Channels
Grocery Retailers Leverage Private Label to Sustain Supermarket Dominance
E-Commerce Growth Plateaus as Consumers Prioritise Convenience
CHART 29 Retail Channels for Menstrual Care 2020-2025
Economic Context
CHART 30 Economic Context for Menstrual Care
CHART 31 Real Gdp Growth 2020-2030
CHART 32 Inflation 2020-2030
Consumer Context
CHART 33 Consumer Context for Menstrual Care
CHART 34 Population 2020-2030
CHART 35 Consumer Expenditure 2020-2030
CHART 36 Population by Generation 2025
Country Reports Disclaimer
NAPPIES/DIAPERS/PANTS IN SPAIN
Key Data Insights
2025 Developments
Millenial and Gen Z Parents Drive Value Growth through Premiumisation
Key Industry Trends
CHART 37 Key Industry Trends for Nappies/Diapers/Pants
Industry Performance
Innovation Allows Brands to Differentiate and Push Value Growth Despite Volume Decline
CHART 38 Ontex’S 2025 Dreamshields Launch in Spain
Greencore and Ontex Capitalise on Consumer Interest in Eco and Wellness Claims
CHART 39 Zero-Tree Hygiene Gains Ground
CHART 40 Value Sales of Nappies/Diapers/Pants 2020-2030
CHART 41 Volume Sales of Nappies/Diapers/Pants 2020-2030
CHART 42 Value Sales of Nappies/Diapers/Pants by Category 2025
What's Next?
Disposable Pants Set to Shape Revenue as Usage Window Shrinks
CHART 43 Analyst Insight for Nappies/Diapers/Pants
D2c Subscriptions and Plant-Based Innovation Set to Secure Loyalty in a Shrinking Pool
CHART 44 Forecast Value Sales of Nappies/Diapers/Pants 2020-2030
CHART 45 Forecast Value Sales of Nappies/Diapers/Pants by Category 2025-2030
Competitive Landscape
Procter & Gamble Sustains Lead as Premium Private Label Players Drive Value Growth
CHART 46 Company Shares of Nappies/Diapers/Pants 2025
CHART 47 Brand Shares of Nappies/Diapers/Pants 2025
Channels
Mercadona Drives E-Commerce Surge as Supermarkets Defend Lead
Health and Beauty Specialists Capture Premium Demand for Clean Wellness
CHART 48 Retail Channels for Nappies/Diapers/Pants 2020-2025
Economic Context
CHART 49 Economic Context for Nappies/Diapers/Pants
CHART 50 Real Gdp Growth 2020-2030
CHART 51 Inflation 2020-2030
Consumer Context
CHART 52 Consumer Context for Nappies/Diapers/Pants
CHART 53 Population 2020-2030
CHART 54 Consumer Expenditure 2020-2030
CHART 55 Population by Generation 2025
Country Reports Disclaimer
RETAIL ADULT INCONTINENCE IN SPAIN
Key Data Insights
2025 Developments
Discerning Consumers Drive Premiumisation as Local Production Captures Rising Demand
Key Industry Trends
CHART 56 Key Industry Trends for Retail Adult Incontinence
Industry Performance
Reusable Innovations Reshape Protection for Active Lives
CHART 57 Lindor Launches Eco-Friendly Washable Boxers for Men
CHART 58 Value Sales of Retail Adult Incontinence 2020-2030
CHART 59 Volume Sales of Retail Adult Incontinence 2020-2030
CHART 60 Value Sales of Retail Adult Incontinence by Category 2025
What's Next?
Male-Focused Launches and Smart Tech Set to Fuel Double-Digit Gains
Consumers Expected to Favour Products with Eco-Credentials as Environmental Awareness Increases
CHART 61 Analyst Insight for Retail Adult Incontinence
CHART 62 Forecast Value Sales of Retail Adult Incontinence 2020-2030
CHART 63 Forecast Value Sales of Retail Adult Incontinence by Category 2025-2030
Competitive Landscape
Major Manufacturers Shape Innovation as Private Label Momentum Slows
CHART 64 Company Shares of Retail Adult Incontinence 2025
CHART 65 Brand Shares of Retail Adult Incontinence 2025
Channels
Covenience and Discretion Accelerates Digital Shift as E-Commerce Outpaces Offline Growth
CHART 66 Retail Channels for Retail Adult Incontinence 2020-2025
Economic Context
CHART 67 Economic Context for Retail Adult Incontinence
CHART 68 Real Gdp Growth 2020-2030
CHART 69 Inflation 2020-2030
Consumer Context
CHART 70 Consumer Context for Retail Adult Incontinence
CHART 71 Population 2020-2030
CHART 72 Consumer Expenditure 2020-2030
CHART 73 Population by Generation 2025
Country Reports Disclaimer
RX/REIMBURSEMENT ADULT INCONTINENCE IN SPAIN
Key Data Insights
2025 Developments
Large-Scale Manufacturers Secure Growth as Prescription Protocols Reshape Supply
Key Industry Trends
CHART 74 Key Industry Trends for Rx/Reimbursement Adult Incontinence
Industry Performance
Digital Prescription Forces Shift From Quantity to Quality in Supply
CHART 75 Value Sales of Rx/Reimbursement Adult Incontinence 2020-2030
CHART 76 Volume Sales of Rx/Reimbursement Adult Incontinence 2020-2030
What's Next?
Early Diagnosis and Digital Tools Set to Prompt Shift to Preventative Care
Unified Prescription Policy and Green Criteria to Reshape Supplier Strategy
CHART 77 Forecast Value Sales of Rx/Reimbursement Adult Incontinence 2020-2030
Channels
Prescription Fulfilment Channels Prioritise Accessibility for Reimbursed Patients
Economic Context
CHART 78 Economic Context for Rx/Reimbursement Adult Incontinence
CHART 79 Real Gdp Growth 2020-2030
CHART 80 Inflation 2020-2030
Consumer Context
CHART 81 Consumer Context for Rx/Reimbursement Adult Incontinence
CHART 82 Population 2020-2030
CHART 83 Consumer Expenditure 2020-2030
CHART 84 Population by Generation 2025
Country Reports Disclaimer
WIPES IN SPAIN
Key Data Insights
2025 Developments
Spain's Regulatory Environment Drives Plastic-Free and Premium Innovation
Key Industry Trends
CHART 85 Key Industry Trends for Wipes
Industry Performance
Facial Cleansing Wipes and Baby Wipes Lead Premiumisation and Skin Health Shift
CHART 86 Suavinex Reformulates Baby Wipes for Active Skin Care
Regulatory Bans Force Adaptation and Redefine Category Survival
CHART 87 Value Sales of Wipes 2020-2030
CHART 88 Value Sales of Wipes by Category 2025
What's Next?
Brands Set to Focus on Innovation to Reduce Waste and Costs
Personal Wipes Projected to Sustain Leadership as Smart Packaging Drives Compliance
CHART 89 Forecast Value Sales of Wipes 2020-2030
CHART 90 Forecast Value Sales of Wipes by Category 2025-2030
Competitive Landscape
Mercadona Accelerates Share Gains as Private Label Pressure Intensifies
CHART 91 Company Shares of Wipes 2025
CHART 92 Brand Shares of Wipes 2025
Channels
Discounters Challenge Supermarket Dominance as Pricing and Innovation Drive Channel Shifts
Mercadona and Carrefour Drive Digital Grocery as E-Commerce Lags in Daily Hygiene
CHART 93 Retail Channels for Wipes 2020-2025
Economic Context
CHART 94 Economic Context for Wipes
CHART 95 Real Gdp Growth 2020-2030
CHART 96 Inflation 2020-2030
Consumer Context
CHART 97 Consumer Context for Wipes
CHART 98 Population 2020-2030
CHART 99 Consumer Expenditure 2020-2030
CHART 100 Population by Generation 2025
Country Reports Disclaimer
RETAIL TISSUE IN SPAIN
Key Data Insights
2025 Developments
National Brands Focus on Premiumisation to Regain Share in Toilet Paper
Key Industry Trends
CHART 101 Key Industry Trends for Retail Tissue
Industry Performance
Renova Transforms Textile Waste into High-Value Tissue Innovation
CHART 102 Value Sales of Retail Tissue 2020-2030
CHART 103 Volume Sales of Retail Tissue 2020-2030
CHART 104 Value Sales of Retail Tissue by Category 2025
What's Next?
Private Label Expected to Raise the Bar with Professional-Grade Innovation
Manufacturers Set to Achieve Energy Independence and Digitalisation to Protect Affordability
CHART 105 Forecast Value Sales of Retail Tissue 2020-2030
CHART 106 Forecast Value Sales of Retail Tissue by Category 2025-2030
Competitive Landscape
Kimberly-Clark and Ict Reclaim Share as Price War Narrows Gap
CHART 107 Company Shares of Retail Tissue 2025
CHART 108 Brand Shares of Retail Tissue 2025
Channels
Grocery Retailers' Digital Push Accelerates Omnichannel Tissue Sales
CHART 109 Retail Channels for Retail Tissue 2020-2025
Products
Renova Transforms Denim Waste into Premium Upcycled Tissue
Kimberly-Clark and Ict Narrow Price Gaps to Reclaim Share
Retailers Drive Premium Private Label, Reshaping Value Dynamics
Economic Context
CHART 110 Economic Context for Retail Tissue
CHART 111 Real Gdp Growth 2020-2030
CHART 112 Inflation 2020-2030
Consumer Context
CHART 113 Consumer Context for Retail Tissue
CHART 114 Population 2020-2030
CHART 115 Consumer Expenditure 2020-2030
CHART 116 Population by Generation 2025
Country Reports Disclaimer
AWAY-FROM-HOME TISSUE AND HYGIENE IN SPAIN
Key Data Insights
2025 Developments
Record Tourism Inflows Drive Strong Horeca Demand
Key Industry Trends
CHART 117 Key Industry Trends Away-from-Home
Industry Performance
Brands Lower Cost-Per-Service through Integrated Production and Logistics
Manufacturers Accelerate Sustainability with Zero-Deforestation and Renewable Energy
CHART 118 Value Sales of Away-from-Home 2020-2030
CHART 119 Value Sales of Away-from-Home by Category 2025
What's Next?
Kimberly-Clark and Essity Set to Drive Digital Transformation with Smart Dispensing
Major Manufacturers Set to Reduce Waste with Coreless and Rapid-Dissolve Innovations
CHART 120 Forecast Value Sales of Away-from-Home 2020-2030
CHART 121 Forecast Value Sales of Away-from-Home by Category 2025-2030
Channels
Horeca Capitalises on Record Tourism to Drive Value Share Gains
Retail E-Commerce Remains Marginal as Institutional Channels Dominate
CHART 122 Retail Channels for Away-from-Home 2020-2025
Economic Context
CHART 123 Economic Context for Away-from-Home
CHART 124 Real Gdp Growth 2020-2030
CHART 125 Inflation 2020-2030
Consumer Context
CHART 126 Consumer Context for Away-from-Home
CHART 127 Population 2020-2030
CHART 128 Consumer Expenditure 2020-2030
CHART 129 Population by Generation 2025
Country Reports Disclaimer

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