Tissue and Hygiene in Slovakia

Tissue and hygiene in Slovakia recorded moderate value growth in 2024, driven by inflationary pressures and shifts in consumer purchasing behaviour. While price increases were lower compared to the previous year, they remained a challenge for many households. Consumers sought lower-cost alternatives, frequently purchasing products on promotion or switching to more affordable private label options. However, despite a focus on affordability, quality remained a priority, particularly in tissue prod...

Euromonitor International's Tissue and Hygiene in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Tissue and Hygiene in Slovakia
Euromonitor International
March 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN SLOVAKIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2019-2024
Table 2 Infant Population 2019-2024
Table 3 Female Population by Age 2019-2024
Table 4 Total Population by Age 2019-2024
Table 5 Households 2019-2024
Table 6 Forecast Infant Population 2024-2029
Table 7 Forecast Female Population by Age 2024-2029
Table 8 Forecast Total Population by Age 2024-2029
Table 9 Forecast Households 2024-2029
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer preference for premium and comfortable products drives sales
Procter & Gamble secures leadership through innovation and value-focused strategies
E-commerce expands as consumers seek convenience and product variety
PROSPECTS AND OPPORTUNITIES
Sustainability and eco-conscious purchasing to shape future growth
E-commerce to continue expanding but remain secondary to brick-and-mortar retail
Innovation to target niche consumer groups
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Market stagnation due to demographic shifts and slow innovation
Procter & Gamble leads through brand recognition and marketing efforts
Hypermarkets remain dominant, but e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
Declining birth rates expected to impact sales negatively
E-commerce to expand, but physical retail will retain dominance
Product innovation to focus on sustainability and comfort
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising awareness and consumer education drive category growth
Essity AB maintains leadership through portfolio expansion and product innovation
Health and beauty specialists lead distribution, but e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
Ageing population to sustain category growth despite reimbursement competition
E-commerce to expand, offering enhanced accessibility and convenience
Sustainability and material innovation to shape future product development
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
RX/REIMBURSEMENT ADULT INCONTINENCE IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Legislative changes enhance accessibility and affordability
Leading players prioritise product effectiveness and patient comfort
Pharmacies remain the dominant distribution channel, ensuring product availability
PROSPECTS AND OPPORTUNITIES
Ageing population to drive long-term category growth
Sustainability and product innovation to shape competition
E-commerce to expand but remain secondary to pharmacies
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
WIPES IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Affordability, effectiveness, and convenience drive category growth
Procter & Gamble sustains leadership through brand recognition and marketing
Supermarkets lead distribution, while e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
Demand for eco-friendly and premium wipes set to rise
E-commerce expansion expected to reshape shopping habits
Product innovation to focus on sustainability and effectiveness
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2019-2024
Table 43 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 44 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 45 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 46 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value-conscious consumers seek affordability without compromising quality
Metsä Tissue strengthens its market presence through promotion and innovation
Hypermarkets and supermarkets dominate, but health and beauty specialists gain traction
PROSPECTS AND OPPORTUNITIES
Premiumisation and sustainability to drive future growth
Brick-and-mortar retail to remain dominant despite digital advancements
Innovation to focus on enhanced softness, scents, and sustainability
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2019-2024
Table 49 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 50 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 51 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 52 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising prices and sustainability drive away-from-home tissue and hygiene growth
Ageing population drives demand for away-from-home adult incontinence products
Innovation in away-from-home tissue and hygiene aligns with business needs
PROSPECTS AND OPPORTUNITIES
Steady growth expected despite slowing price increases
Hospitals and HoReCa to drive channel evolution
Sustainability and convenience to shape future innovation
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

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