Tissue and Hygiene in Singapore
The post-pandemic shift in consumer priorities has redefined the tissue and hygiene landscape in Singapore. In 2023, this new picture depicted consumers’ higher selectivity towards the improvement of hygiene, compared to a general increase in the adoption and appreciation of hygiene and cleanliness, fostered by pandemic-induced fears.
Euromonitor International's Tissue and Hygiene in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Singapore
- Euromonitor International
- February 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN SINGAPORE
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN SINGAPORE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Slim/Thin/Ultra-thin towels achieve highest value growth in 2023 due to prioritisation of convenience and mobility
- Clean features continue to perform well, while herbal offerings remain unpopular
- Cooling scents are popular to reduce odours, while herbal offerings remain unpopular
- PROSPECTS AND OPPORTUNITIES
- Security assurance remains key driver of innovation
- Brands to expand portfolio with unique offerings to support feminine care and women’s health
- Local scene seeks to improve affordability and accessibility of menstrual care
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN SINGAPORE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Nappies/Diapers/Pants register strong growth in 2023
- Quality-seeking new parents give rise to interest in regional and local offerings
- E-commerce continues to be the preferred channel post-pandemic due to price sensitivity
- PROSPECTS AND OPPORTUNITIES
- Slowdown in sales expected to drive value innovation
- Clean products will perform well due to skin concerns, and less on sustainability
- Potential to save costs on household purchases reframe outbound travel opportunities
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN SINGAPORE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Ageing population leading growth driver for incontinence use
- Moderate/Heavy incontinence leads volume growth due to prevailing stigma
- Need for discreetness and preference for convenience continues to boost e-commerce channel’s performance
- PROSPECTS AND OPPORTUNITIES
- Men’s health and hygiene awareness remains low and an untapped market
- Government subsidies support elderly, but young incontinence users suffer alone
- Mobility is key to encouraging early adoption of light incontinence products
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- WIPES IN SINGAPORE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Wipes continues to enjoy stronger growth than pre-pandemic era in 2023
- Private label strengthens positioning to justify imminent price increases
- Emphasis on clean ingredients will lead brand expansion
- PROSPECTS AND OPPORTUNITIES
- Moist toilet wipes to benefit from strong forecast for retail adult incontinence
- Intimate wipes a new source of innovation for menstrual care brands
- Facial cleansing wipes to provide more convenience among working consumers
- CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2018-2023
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN SINGAPORE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Surging demand for premium tissue products in Singapore
- House brands flourish
- Navigating lower costs in shipping and pulp amid economic shifts
- PROSPECTS AND OPPORTUNITIES
- Growing popularity of flushable toilet paper in Singapore
- Bidet adoption redefining toilet hygiene practices in Singapore
- CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2018-2023
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN SINGAPORE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Tourism resurgence and flourishing F&B sector propel continued growth in AFH tissue categories
- The rise of eco-friendly AFH tissue options in Singapore
- Government assistance for elder healthcare keeps AFH hygiene prices low
- PROSPECTS AND OPPORTUNITIES
- The evolving landscape of tissue consumption in Singapore's F&B sector
- Bidet adoption reshapes restroom hygiene practices
- Ageing population will continue to drive demand for AFH hygiene products
- CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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