Tissue and Hygiene in Serbia
Rising inflation has dampened volume sales of tissue and hygiene in Serbia. Higher logistical and raw material costs linked to the COVID-19 pandemic and the Russia-Ukraine war have also resulted in price increases. With the high costs of living challenging consumers, price sensitivity remains an issue for players, forcing brands to offer lower prices rather than compromise their financial health and profit margins. Many consumers are switching to the growing range of cheaper brands on offer, man...
Euromonitor International's Tissue and Hygiene in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Serbia
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN SERBIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN SERBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sanitary towels are most common option among Serbians
- Procter & Gamble leads in menstrual care
- Tampons gain appeal from small base
- PROSPECTS AND OPPORTUNITIES
- Consumers to remain price sensitive in initial years
- Competition is expected to heat up
- Conservative choices will drive sales of towels
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN SERBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumption weakens in 2023
- Price sensitivity drives the roll out of promotional offers and discounts
- Disposable pants prove popular with urban parents
- PROSPECTS AND OPPORTUNITIES
- Nappies/diapers/pants faces steady growth prospects
- Private label developments will tap into growing demand for affordable nappies/diapers/pants
- Disposable pants offer strong growth opportunities
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN SERBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Retail adult incontinence held back by this taboo issue
- Light incontinence outshines other products
- Essity’s Tena brand leads in Serbia
- PROSPECTS AND OPPORTUNITIES
- Positive outlook in volume terms
- Growing consumer awareness to support category sales
- Innovations expected in forecast period
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- RX/REIMBURSEMENT ADULT INCONTINENCE IN SERBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflationary conditions encourage Rx/reimbursement interest
- Qualifying for Rx/reimbursements is a complex process
- Stigma of incontinence prevents consumers from seeking doctor’s advice
- PROSPECTS AND OPPORTUNITIES
- Steady performance as public provisions continue
- Economic downturn could bring change to government policies
- Rising hygiene concerns to increase awareness of incontinence problems
- CATEGORY DATA
- Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
- Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
- WIPES IN SERBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Prices rise amid inflationary pressures
- Baby wipes grow despite declining birth rate
- Price sensitivity stimulates price discounts
- PROSPECTS AND OPPORTUNITIES
- Moderate volume growth over forecast period
- Price competition to remain strong
- Home care wipes grow from a small base
- CATEGORY DATA
- Table 41 Retail Sales of Wipes by Category: Value 2018-2023
- Table 42 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 43 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 44 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 45 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN SERBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumers focus on buying essential retail tissue products
- Intense competition among brands and private label
- Consumers trade down in toilet paper category
- PROSPECTS AND OPPORTUNITIES
- Volume sales expected to see recovery
- Price sensitivity to impact Serbian consumers
- Private label to gain share
- CATEGORY DATA
- Table 47 Retail Sales of Tissue by Category: Value 2018-2023
- Table 48 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 49 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 50 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 51 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN SERBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Post-pandemic lifestyles support category growth
- Price increases drive value sales in AFH hygiene
- High inflation and reduced consumer visits impinge on business investment of AFH tissue
- PROSPECTS AND OPPORTUNITIES
- Health care providers to remain leading buyers in AFH hygiene
- Horeca performance bears strong influence on AFH tissue sales
- Price pressure to be felt in AFH tissue
- CATEGORY DATA
- Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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