Tissue and Hygiene in Saudi Arabia
Tissue and hygiene in Saudi Arabia continued to see overall retail volume and current value growth in 2023. Rising awareness of the importance of hygiene and cleanliness supported demand. This performance was also supported by population growth, urbanisation, stronger tourist footfall and improving disposable incomes per household. The growth of tourism and education and prioritisation of “Saudisation” saw more women join the workforce, informing a general shift in sociocultural practices. Furth...
Euromonitor International's Tissue and Hygiene in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Saudi Arabia
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN SAUDI ARABIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- The offer of sustainable options increases in menstrual care
- Demographic trends and awareness campaigns support menstrual care in Saudi Arabia
- Modern grocery retailers propel menstrual care
- PROSPECTS AND OPPORTUNITIES
- The offer of environmental- and skin-friendly variants to see an increase in the forecast period
- Intense competition to encourage continuous innovation and product upgrades
- Menstrual care to stay on an upward growth trajectory in the forecast period
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflation and higher raw material and production costs foster an increase in the average unit price of nappies/diapers
- Gradually decreasing birth rate continues to lower the target audience and limit demand for nappies/diapers
- Disposable pants remains the fastest-growing category while segmentation increases across nappies/diapers/pants
- PROSPECTS AND OPPORTUNITIES
- Sustainable material-based nappies/diapers ranges to pique consumer interest in the forecast period
- Innovation and e-commerce to support development and category growth
- The strength of the leading brands acts as a barrier to new brands
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Increasing awareness and product accessibility improve sales of adult incontinence products through retail in Saudi Arabia
- Innovation and new product development by key players help to sustain growth trajectory
- Retail e-commerce continues to emerge as a significant channel for adult incontinence
- PROSPECTS AND OPPORTUNITIES
- Category outlook is positive as awareness and development are set to continue apace in the forecast period
- Key players to focus on improving their offer to win over consumers and maintain their positions
- Sales via e-commerce to grow in the forecast period
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- WIPES IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Favourable health, social and economic factors push the demand for wipes in Saudi Arabia
- Robust key trends continue to develop and grow the category at the end of the review period
- Key players in baby wipes continue to upgrade product quality and diversify their product offer
- PROSPECTS AND OPPORTUNITIES
- Key players are likely to launch sustainable and eco-friendly variants in the forecast period
- Multiple pack sizes a possibility in the forecast period
- Innovation investments to create growth prospects for wipes
- CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2018-2023
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Local tissue production benefits from government stimuli
- Inflation and the rise in raw material costs exert upward pressure on average retail unit prices
- Key manufacturers keep improving products and packaging to remain competitive
- PROSPECTS AND OPPORTUNITIES
- Reduced dependency on imports and price promotions to help shape the category
- Sustainability and eco-friendly products to gain popularity
- Expansion of distribution to boost retail tissue in Saudi Arabia
- CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2018-2023
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Positive economic, social and cultural factors spur development and growth in AFH tissue
- AFH tissue and hygiene focuses on sustainable initiatives in accordance with Saudi Arabia’s Vision 2030
- Segmentation and other key trends remain robust
- PROSPECTS AND OPPORTUNITIES
- Strong development opportunities lie ahead
- Horeca is well placed to remain the strongest AFH channel
- Further moves towards sustainability anticipated in the forecast period
- CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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