Tissue and Hygiene in Portugal
In 2023, tissue and hygiene in Portugal recorded positive retail value growth, boosted by increased price points. However, the prevalence of low wages, global price increases, and rising interest rates strongly impacted consumer purchasing behaviour, challenging retail volume growth. Despite the decline in inflation in 2022, prices remained high, and consumers readjusted their purchases in line with reduced disposable incomes.
Euromonitor International's Tissue and Hygiene in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Portugal
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN PORTUGAL
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN PORTUGAL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- The return to outdoor activities benefit menstrual care sales in 2023
- Standard towels decline as consumers preference comfort and convenience
- Despite growing visibility, reusable products remain a niche in Portugal
- PROSPECTS AND OPPORTUNITIES
- Population and demographics limit growth across the forecast period
- Menstrual poverty schemes impact sales of retail menstrual care
- The rise of private label impacts the strategies of branded players
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN PORTUGAL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Newborn nappies/diapers record positive growth as the birth rate rises
- Private label gains ground as parents appreciate the price-quality ratio
- Rising private label share, however, Procter & Gamble maintains its lead
- PROSPECTS AND OPPORTUNITIES
- The improving birth rate boosts sales of nappies/diapers/pants
- Convenience will stimulate sales while players invest in eco-friendly attributes
- Mercadona continues to expand, creating competition for smaller players
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN PORTUGAL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Positive results as out-of-home activities increase during 2023
- Light incontinence products record growth as product awareness increases
- Incontinence pants positively impact moderate/heavy incontinence goods
- PROSPECTS AND OPPORTUNITIES
- Price remains key in the early forecast period, shaping purchasing habits
- Ongoing ageing in Portugal will have a positive impact on sales
- Despite the best potential for growth, light incontinence goods face challenges
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- WIPES IN PORTUGAL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumers reduce cleaning routines post-COVID-19, negatively impacting sales
- Baby wipes benefit from the recovery of the birth rate in 2023
- Procter & Gamble leads, benefitting from strong brand awareness and widespread distribution
- PROSPECTS AND OPPORTUNITIES
- Personal wipes offer the strongest growth opportunity over the forecast period
- The balance of convenience and sustainability to drive sales in wipes
- Private label becomes increasingly competitive, offering premium options
- CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2018-2023
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN PORTUGAL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Retail tissue records strong value growth as promotional activity declines
- Facial tissues benefit from habitual use and seasonality
- Renova retains its lead despite positive growth for private label players
- PROSPECTS AND OPPORTUNITIES
- Retail volume growth is challenged by maturity and product substitutes
- Private label has strong opportunities for growth as product offerings expand
- Sustainability gains importance as consumers look for eco-friendly goods
- CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2018-2023
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN PORTUGAL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- The rise of tourism positively impacts sales on the away-from-home landscape
- AFH hygiene benefits from the ongoing ageing of the population
- Sustainability and innovation on the away-from-home landscape
- PROSPECTS AND OPPORTUNITIES
- A slowdown in growth, however, tourism remains key for AFH sales
- Away-from-home hygiene has strong growth potential as the country invests in senior care
- The AFH landscape becomes an increasingly competitive market
- CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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