Tissue and Hygiene in Poland

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	50 Pages	Euromonitor International	March, 2024	EP18639440

Best Price Guarantee
Price	from $2,650
Length	50 Pages
Publisher	Euromonitor International
Published Date	March, 2024
SKU	EP18639440

Tissue and Hygiene in Poland

In 2023, the tissue and hygiene landscape in Poland recorded positive, double-digit retail value growth, driven by rising price points. As such, while value sales were high, retail volume was challenged in areas viewed as unessential, including tablecloths, window/glass and deodorant wipes. While a decline in the birth rate further challenged retail volume sales of nappies/diapers/pants, the ageing population bolstered demand for retail adult incontinence goods.

Euromonitor International's Tissue and Hygiene in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Poland
Euromonitor International
March 2024
List Of Contents And Tables
TISSUE AND HYGIENE IN POLAND
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS: Table 1 Birth Rates 2018-2023; Table 2 Infant Population 2018-2023; Table 3 Female Population by Age 2018-2023; Table 4 Total Population by Age 2018-2023; Table 5 Households 2018-2023; Table 6 Forecast Infant Population 2023-2028; Table 7 Forecast Female Population by Age 2023-2028; Table 8 Forecast Total Population by Age 2023-2028; Table 9 Forecast Households 2023-2028
MARKET DATA: Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023; Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023; Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023; Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023; Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023; Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023; Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023; Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028; Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
MENSTRUAL CARE IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive demographic trends drive sales, as the audience for menstrual care grows
Tampons gain ground as standard towels without wings face challenges
Product development focuses on natural ingredients to align with rising trends
PROSPECTS AND OPPORTUNITIES
Players implement strategies to retain consumers across the early forecast period
Sustainable attributes rise as consumers demand eco-friendly goods
Consumers consider standard towels without wings as being inconvenient
CATEGORY DATA: Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023; Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023; Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023; Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023; Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023; Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028; Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
The declining birth rate challenges retail volume sales of nappies/diapers/pants
Ongoing price rises impacts consumer purchasing behaviour in 2023
Jeronimo Martins targets a wide range of consumers, boosting sales in 2023
PROSPECTS AND OPPORTUNITIES
The decline in births challenges sales across the forecast period
Growing interest in natural materials shapes product innovations on the landscape
Delayed potty training benefits sales of nappies/diapers/pants in Poland
CATEGORY DATA: Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023; Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023; Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023; Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023; Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028; Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
The ageing population supports sales of adult retail incontinence goods in 2023
Price-sensitive consumers opt for cheaper options, such as light products and menstrual care
Seni remains the leading brand, however, share is lost to smaller players
PROSPECTS AND OPPORTUNITIES
The ongoing ageing population creates solid growth opportunities for menstrual care
High prices continue to shape buying habits as sanitary towels challenge sales
Retail adult incontinence to attract new players, including private label
CATEGORY DATA: Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023; Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023; Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023; Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023; Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028; Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive results driven by the large population and ageing demographic
Women are more likely to suffer from incontinence at a younger age
New pricing for Rx/reimbursement adult incontinence is put into effect
PROSPECTS AND OPPORTUNITIES
Demographic trends create ongoing opportunities for Rx reimbursement goods
The rising interest in reimbursement schemes drive ongoing growth
Technological advancements and product developments shape the landscape
CATEGORY DATA: Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023; Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023; Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028; Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
General purpose and moist toilet wipes drive retail volume growth
Baby wipes and deodorant wipes lose ground as consumers choose alternative products
Procter & Gamble retains its lead as Pampers continues to gain share
PROSPECTS AND OPPORTUNITIES
General purpose wipes will continue to drive growth on the landscape
Growing awareness of sustainability to shape product innovations
Non-essential wipes decline as consumers look to alternative methods
CATEGORY DATA: Table 42 Retail Sales of Wipes by Category: Value 2018-2023; Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023; Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023; Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023; Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028; Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive growth as many retail tissue products are considered essential
Discounters increase in popularity, offering affordable price points to consumers
Velvet Care retains the lead despite strong competition from Jeronimo Martins
PROSPECTS AND OPPORTUNITIES
Positive retail volume sales driven by population growth
A focus on essential items leads to challenges for tablecloths
Product developments focus on comfort, absorption and fragrance
CATEGORY DATA: Table 48 Retail Sales of Tissue by Category: Value 2018-2023; Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023; Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023; Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023; Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028; Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Local tourism and new product developments drive value sales in away-from-home tissue
Hospitals and the public sector focus on price above quality
Tork invests in new product developments to drive sales following COVID-19
PROSPECTS AND OPPORTUNITIES
Price concerns across the early forecast period will shape AFH volume sales
Ongoing growth in AFH adult incontinence, driven by the ageing population
Sustainability shapes trends on the AFH tissue and hygiene landscape
CATEGORY DATA: Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023; Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023; Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023; Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023; Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023; Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028; Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028