The tissue and hygiene industry in the Philippines saw growth in current value and volume terms in 2024, driven by improved economic conditions and increased consumer mobility following the COVID-19 pandemic. This growth was evident across various segments, including retail and away-from-home (AFH) tissues, toilet paper, and adult incontinence products.
Euromonitor International's Tissue and Hygiene in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in the Philippines
- Euromonitor International
- March 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN THE PHILIPPINES
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Menstrual care products affected by evolving consumer spending habits in 2024
- Period underwear makes an entrance in the Philippines
- Kotex Philippines benefits from marketing initiatives
- PROSPECTS AND OPPORTUNITIES
- Competition set to intensify in the years ahead amid ongoing growth for menstrual care
- Product quality expectations will increase in tandem with prices
- Opportunities for modern menstrual products to gain traction
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Category expansion thanks to urbanisation and rising incomes
- Players are increasingly connecting with celebrity and influencer collaborations
- Growing popularity of diaper pants boosts online sales
- PROSPECTS AND OPPORTUNITIES
- Continued positive performance, led by disposable pants, although sustainability will become a more important consideration
- Distribution landscape will remain largely unchanged, but e-commerce will continue to gain traction, albeit from a low base
- Problem-solving with new technologies is likely to increase in the coming years
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Higher disposable incomes and demographic changes boost growth in retail adult incontinence in 2024
- JS Unitrade Merchandise Inc. continues to lead sales ahead of Essity
- Inflation and rising product prices impact consumer purchasing patterns
- PROSPECTS AND OPPORTUNITIES
- Ongoing ageing of the Filipino population will be a key driver of growth over the forecast period
- E-commerce expansion will lead to new brand emergence
- Gender-specific and unisex products will cater to consumer preferences
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- WIPES IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Baby wipes continue to lead category sales in 2024
- Category sees diversification with the emergence of adult and men's wipes
- Lysol’s disinfecting wipes in a variety of fragrances have broad appeal
- PROSPECTS AND OPPORTUNITIES
- Baby wipes will remain popular amongst local consumers in the coming years
- Promoting value through strategic bundling will become more prevalent in wipes
- Differentiation will be driven by technology and new product development
- CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2019-2024
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Toilet paper remains dominant through multifunctionality
- Convenient options for on-the-go consumers boost growth in retail tissues in 2024
- SCPA maintains its hold across multiple categories
- PROSPECTS AND OPPORTUNITIES
- Increase in disposable income and ongoing hygiene concerns will assure sustained growth for retail tissue
- Affordability will increasingly inform purchasing decisions
- Reinforced hygiene habits will lead to increased consumption in the years ahead
- CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2019-2024
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Increased national spending on infrastructure boosts away-from-home tissue and hygiene growth in 2024
- Growth in the demand for AFH adult incontinence products in line with ageing population
- SCPA and Kimberly-Clark continue to serve their corporate clients with a wide range of quality AFH products
- PROSPECTS AND OPPORTUNITIES
- Tourism trends set to benefit sales of away-from-home tissue and hygiene in the coming years
- Retail competition will improve away-from-home offerings in the future
- Brands may expand their product offerings to boost share
- CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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