Tissue and Hygiene in the Philippines
Tissue and hygiene in the Philippines registered a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was supported by improved economic conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. This boosted sales of products such as pantyliners, disposable pants and most notably, personal wipes, which tend to be used more frequently by consumers when outside the home. There was also a persisting emphas...
Euromonitor International's Tissue and Hygiene in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in the Philippines
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN THE PHILIPPINES
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Focus on menstrual health education
- Charmee leads the way in driving popularity of menstrual pants in the Philippines
- Product bundling helps to boost sales via e-commerce platforms
- PROSPECTS AND OPPORTUNITIES
- Educational initiatives will expand awareness of sanitary protection products
- Growing adoption of more innovative menstrual care products
- Innovative features and pricing will be key determinants of brand choices
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflationary pressures influence for consumer purchasing behaviour, with growing preference for bulk buying
- Disposable pants gain popularity amongst busy parents
- Decline in fertility rate has negative impact on demand
- PROSPECTS AND OPPORTUNITIES
- Continued positive performance, led by disposable pants, although sustainability will become a more important consideration
- Players will harness power of celebrity or influencer mums as a means to lend credibility to their brands
- E-commerce platforms to become key source of purchases
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Higher disposable incomes and demographic changes boost growth in retail adult incontinence
- Adult incontinence is no longer viewed as a taboo subject, while e-commerce plays an important role in widening availability
- JS Unitrade Merchandise continues to lead sales
- PROSPECTS AND OPPORTUNITIES
- Ongoing ageing of the Filipino population will be key driver of growth
- Evolution of more sophisticated, premium products, combined with educational efforts, will lead to further expansion
- E-commerce will enhance accessibility
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- WIPES IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Multipurpose baby wipes continue to lead sales
- Facial cleansing wipes benefits from arrival of new players
- Advent of more affordable brands
- PROSPECTS AND OPPORTUNITIES
- Baby wipes will remain popular amongst local consumers
- Intensified competition will lead to product bundling and discount strategies
- Players will attempt to add value through addition of new scents, antibacterial features and eco-friendly credentials
- CATEGORY DATA
- Table 37 Retail Sales of Wipes by Category: Value 2018-2023
- Table 38 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 39 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 40 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 41 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Toilet paper remains a staple in Filipino households, with no single brand dominating sales
- Eco-friendly products begin to gain traction
- Sanitary Care Products Asia Inc leads sales with diverse range of offerings
- PROSPECTS AND OPPORTUNITIES
- The increase in disposable income and the ongoing hygiene concern will assure sustained growth for retails tissue
- Toilet paper and paper towels will lead growth, thanks to their multifunctional attributes
- Companies will focus on product innovation to stand out among competition
- CATEGORY DATA
- Table 43 Retail Sales of Tissue by Category: Value 2018-2023
- Table 44 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 45 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 46 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 47 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Heightened focus on hygiene, coupled with return to pre-pandemic lifestyles, drives growth of AFH tissue products
- Growth in the demand for AFH adult incontinence products, in line with ageing of the population
- SCPA and Kimberly-Clark continue to serve their corporate clients with a wide range of quality AFH products
- PROSPECTS AND OPPORTUNITIES
- Growth of AFH toilet paper is anticipated to remain stable in the coming years, although inflationary pressures will continue to have an impact on company strategies
- Sustainability will become more important consideration
- Contactless tissue dispensers could gain traction in commercial settings, due to a heightened focus on hygiene
- CATEGORY DATA
- Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 51 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook