Tissue and hygiene in Peru maintained low value growth in 2024 following a general decrease in unit prices. The Peruvian economy made a swift recovery from the recession in 2023, which was exacerbated by political crisis due to the attempted coup d'état of the former President Pedro Castillo and his subsequent imprisonment. Cost-of-living pressures remained high in Peru due to inflationary conditions, although the inflation rate cooled substantially during the year. Amid economic and political i...
Euromonitor International's Tissue and Hygiene in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Peru
- Euromonitor International
- March 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN PERU
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Consumers seek better absorption and larger sizes
- Productos Sancela del Perú SA (Essity) maintains leadership in menstrual care
- Small local grocers gain relevance in menstrual care
- PROSPECTS AND OPPORTUNITIES
- Bright outlook for menstrual care
- E-commerce sales to remain marginal
- Potential to target new consumer segments
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Performance is affected by spending capacity
- Huggies (Kimberly-Clark) maintains its lead over BabySec (Softys)
- Pharmacy channels benefits from affordable product selection
- PROSPECTS AND OPPORTUNITIES
- Falling birth rates force companies to focus on premium products
- E-commerce remains small but channel offers scope to engage with parents
- Products will focus on more resistant and absorbent diapers
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising consumer demand supports sales growth
- Plenitud maintains its lead as the gap between Tena and Secos narrows
- Discounters gain relevance amid cost-of-living pressures
- PROSPECTS AND OPPORTUNITIES
- Night pants will support category growth
- E-commerce channel has scope to develop further
- Product development will centre on affordability to expand usage
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- WIPES IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Baby and general-purpose wipes grow at the expense of other categories
- Kimberly-Clark del Perú bolsters its leading position
- Pharmacies are growing in relevance at national level
- PROSPECTS AND OPPORTUNITIES
- Baby wipes will continue to intensify, reducing potential for other categories
- Brands will take advantage of impulse buying on e-commerce channels
- Innovation in wipes focuses on sustainability
- CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2019-2024
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Downtrading is evident across retail tissue category
- Papelera Reyes increases its share in an increasingly competitive market
- Small local grocers remains the primary channel for retail tissue
- PROSPECTS AND OPPORTUNITIES
- Paper towels and boxed facial tissues offer good growth, while napkins loses ground
- Discounters and cash & carry to gain relevance
- Product differentiation will be used to avoid heavy price competition
- CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2019-2024
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- B2B sales increase but diminish value growth potential
- Category is growing but is still poorly served by companies
- Search for value leads to more efficient lines
- PROSPECTS AND OPPORTUNITIES
- AFH tissue and hygiene to grow as the population increases
- B2B marketing tools will remain key to driving sales
- Price and efficiency will be important claims in the short term
- CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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