Overall, tissue and hygiene in Pakistan posted double-digit retail and AFH current value growth in 2024. Amidst a strong growth in the demand for packaged tissue and hygiene in a developing industry, still high inflation stimulated dynamic value sales rises. Nonetheless, tissue and hygiene faced several challenges, due to rising costs of raw materials like pulp and paper, as well as the depreciation of the local currency. These factors increased production and import costs, making products more...
Euromonitor International's Tissue and Hygiene in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Pakistan
- Euromonitor International
- March 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN PAKISTAN
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Standard towels lead demand while there is optimism for pantyliners
- Procter & Gamble leverages wider offer, high price points and consumer trust to gain retail value share
- Modern retail trend helps supermarkets and e-commerce gain traction
- PROSPECTS AND OPPORTUNITIES
- Room for strong development and growth in menstrual care
- Practical and affordable features to drive innovation
- High prices of branded options maintain a demand for economy rivals and traditional alternatives
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Premiumisation trend gains traction in nappies/diapers
- The leading players leverage strong brand equity and trust but room remains for local brands
- Online and subscription sales models continue to penetrate nappies/diapers
- PROSPECTS AND OPPORTUNITIES
- Rising product awareness and affordability and a growing 0-3-year-old population to push a demand for packaged options
- Urbanisation to foster shift to packaged nappies/diapers
- More affordable local and Chinese options are set to be competitive
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE IN PAKISTAN
- 2024 DEVELOPMENTS
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- WIPES IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- High birth rates and hygiene trend push baby wipes
- A price-sensitive marketplace determines demand
- E-commerce platforms like Daraz capitalise on convenience and competitive pricing
- PROSPECTS AND OPPORTUNITIES
- Urbanisation and high hygiene awareness to drive development and growth
- E-commerce to continue to gain momentum in wipes
- Disinfectant wipes may reshape the category
- CATEGORY DATA
- Table 37 Retail Sales of Wipes by Category: Value 2019-2024
- Table 38 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 39 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 40 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 41 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Urbanisation increases awareness, access and sales
- Rose Petal maintains leadership through quality and trust
- Price promotions and e-commerce add dynamism to channel competition
- PROSPECTS AND OPPORTUNITIES
- Positive outlook amid strong social, economic and distribution trends
- Strong company activity is anticipated
- Local brands to continue to enjoy consumer loyalty
- CATEGORY DATA
- Table 43 Retail Sales of Tissue by Category: Value 2019-2024
- Table 44 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 45 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 46 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 47 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- AFH tissue continues to benefit from a return to out-of-home lifestyles
- AFH adult incontinence gains some traction from a rise in care homes
- Local manufacturers dominate AFH tissue
- PROSPECTS AND OPPORTUNITIES
- Napkins to post highest AFH value growth due to wide use in horeca and offices
- Local wholesalers and partnerships and special offers to develop AFH distribution
- Growing demand for eco-friendly and recycled materials
- CATEGORY DATA
- Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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