Tissue and hygiene in Oman continued to show promising development in 2024, underpinned by rising disposable incomes, increasing urbanisation, and heightened public awareness regarding hygiene and cleanliness. These favourable fundamentals are driving growth across multiple product categories, even in the face of demographic shifts such as a declining birth rate.
Euromonitor International's Tissue and Hygiene in Oman report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Oman
- Euromonitor International
- March 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN OMAN
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET DATA
- Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- MENSTRUAL CARE
- Key Data Findings
- 2024 Developments
- Sales driven by population growth and increased female participation in the workforce
- Always retains the leading position, while Indevco gains ground through affordability
- Hypermarkets continue to dominate distribution, while e-commerce gains traction slowly
- Prospects and Opportunities
- Continued growth anticipated as women’s integration and population growth persist
- E-commerce is set to expand as awareness and digital infrastructure improve
- Innovation and premiumisation will support growth among higher-income consumers
- Category Data
- Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS
- Sales growth continues despite declining birth rate
- Procter & Gamble remains the category leader through brand strength and product quality
- Modern grocery retail continues to dominate distribution, while e-commerce share continues to grow gradually
- Short-term growth expected, but long-term decline possible
- Digitalisation and delivery platforms to support e-commerce channel expansion
- Premiumisation and innovation to drive differentiation in a competitive market
- Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE
- Growth driven by rising elderly population and strong household income
- Fine leads the market through availability and value
- Hypermarkets and pharmacies remain key distribution channels, while e-commerce presence is gradually expanding
- Sales expected to maintain steady growth in line with ageing population
- E-commerce adoption likely to improve with expanded delivery and digitalisation
- Premiumisation and innovation to unlock growth potential
- Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- WIPES
- Growth in personal wipes continues, though at a modest pace
- Johnson & Johnson leads thanks to brand equity and broad product appeal
- Hypermarkets remain the dominant and most dynamic retail channel
- Personal wipes expected to grow slowly, led by rising per capita usage
- E-commerce expected to play a larger role in retail distribution
- High purchasing power supports potential for innovation
- Table 28 Retail Sales of Wipes by Category: Value 2019-2024
- Table 29 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 31 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 32 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE
- Retail tissue sees solid growth amid rising urbanisation and hygiene awareness
- Fine maintains leadership through quality and broad availability
- Modern grocery retailers dominate retail distribution, while e-commerce expands gradually, driven by demand for convenience
- Retail tissue sales expected to rise, supported by population growth and modern lifestyles
- E-commerce poised to play a larger role in future distribution
- Innovation in design and packaging offers new growth opportunities
- Table 34 Retail Sales of Tissue by Category: Value 2019-2024
- Table 35 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 36 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 37 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 38 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE
- Away-from-home tissue sales continue to rise, driven by tourism and infrastructure expansion
- Away-from-home adult incontinence sees robust growth, supported by healthcare expansion
- No significant innovations observed in 2024
- Solid growth outlook driven by long-term tourism investments and demographic trends
- Digitalisation expected to transform procurement through e-commerce and B2B platforms
- Customisation presents an opportunity for product differentiation and growth
- Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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