Tissue and Hygiene in Nigeria

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	51 Pages	Euromonitor International	March, 2025	EP19892288

Best Price Guarantee
Price	from $2,925
Length	51 Pages
Publisher	Euromonitor International
Published Date	March, 2025
SKU	EP19892288

In 2024, tissue and hygiene in Nigeria experienced positive growth in value terms. However, volume sales declined due to the impact of rising interest rates, the devaluation of the local currency, foreign exchange challenges, and high inflation, which led to a significant hike in product prices. Price increases led consumers to reach for more affordable products throughout 2024, while others cut down on non-essential items.

Euromonitor International's Tissue and Hygiene in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Nigeria
Euromonitor International
March 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN NIGERIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS: Table 1 Birth Rates 2019-2024; Table 2 Infant Population 2019-2024; Table 3 Female Population by Age 2019-2024; Table 4 Total Population by Age 2019-2024; Table 5 Households 2019-2024; Table 6 Forecast Infant Population 2024-2029; Table 7 Forecast Female Population by Age 2024-2029; Table 8 Forecast Total Population by Age 2024-2029; Table 9 Forecast Households 2024-2029
MARKET DATA: Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024; Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024; Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024; Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024; Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024; Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024; Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024; Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029; Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
MENSTRUAL CARE IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slim/thin/ultra-thin towels drive growth, with variety and comfort boosting sales
Mallinson Group improves its share as Procter & Gamble halts manufacturing in Nigeria
Small local grocers benefit from affordability and proximity
PROSPECTS AND OPPORTUNITIES
Growth is set to benefit from the rising number of women in the workforce
A demand for convenience and affordable prices may boost growth for retail e-commerce
Innovation will focus on comfort and skincare to drive value growth
CATEGORY DATA: Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024; Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024; Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024; Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024; Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024; Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029; Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers seek cheaper alternatives or potty-train early to reduce spend on nappies/diapers/pants
KissKids is the leading brand, offering both affordable and premium offerings
Small local grocers attract consumers across all income groups seeking affordability
PROSPECTS AND OPPORTUNITIES
Growth is set to be driven by ongoing urbanisation and a new minimum wage
Growth for retail e-commerce will be supported by busy, working lifestyles
Innovation and intense competition is set to support retail value growth
CATEGORY DATA: Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024; Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024; Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024; Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024; Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029; Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers seek affordable alternatives, leading to a decline in retail volume sales
Dr Brown retains its lead as imported brands face significant challenges
A desire for discretion is driving growth in retail e-commerce
PROSPECTS AND OPPORTUNITIES
Economic recovery and an ageing population are expected to drive growth
Ongoing growth is expected for retail e-commerce as companies provide a wide variety of products
Innovative is set to enhance user comfort and improve absorption
CATEGORY DATA: Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024; Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024; Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024; Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024; Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029; Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Baby wipes players aim to drive sales by offering free wipes with baby nappies/diapers
Wemy Industries Ltd leads wipes and improves it share as domestic players perform well
Health and beauty specialists improves its share offering a wide variety of baby wipes
PROSPECTS AND OPPORTUNITIES
Growth is expected to benefit from economic recovery, rising incomes and an increase in the birth rate
Increasingly busy lifestyles and the rising demand for convenience is set to drive growth in retail e-commerce
Sales of facial wipes are set to benefit from rising interest in skincare
CATEGORY DATA: Table 38 Retail Sales of Wipes by Category: Value 2019-2024; Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024; Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024; Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024; Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029; Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail volume sales improve as players lower prices to remain affordable
Bel Impex retains the lead while Hayat Kimya improves its share
Small local grocers improve its share as consumer seek affordable options
PROSPECTS AND OPPORTUNITIES
The rise in minimum wage is set to support ongoing growth for retail tissue
Modern grocery channels are expected to improve share, while high-income consumers turn to e-commerce
Innovations in the premium segment is set to drive growth as incomes improve
CATEGORY DATA: Table 44 Retail Sales of Tissue by Category: Value 2019-2024; Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024; Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024; Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024; Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029; Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The rise in visits to hotels and a growing number of schools and offices boosts sales of AFH tissue
AFH adult incontinence growth is driven by the ageing population and the essential nature of these products
Higher end hotels customise AFH tissue products for a more luxurious experience
PROSPECTS AND OPPORTUNITIES
The expansions of hotels, schools, offices, and hospitals is set to support growth for AFH products
Travel and tourism is set to boost growth for AFH tissues over the forecast period
More establishments will order personalised products, driving demand for higher quality goods
CATEGORY DATA: Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024; Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024; Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024; Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024; Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024; Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029; Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029