Tissue and Hygiene in the Netherlands
Tissue and hygiene struggled to grow in volume terms in 2023, with many threats on the horizon. This included high price increases, dampening demand, as well as threats from non-disposable categories in menstrual care and hygiene but increasingly in tissue as well.
Euromonitor International's Tissue and Hygiene in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in the Netherlands
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN THE NETHERLANDS
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Government initiatives tackle menstruation poverty in 2023 with consideration given to extending municipal activities to the national level
- Washables and other reusable products driven by environmental concerns and longer-term cost savings
- Lack of innovation and manufacturer focus on disposable products puts negative pressure on growth
- PROSPECTS AND OPPORTUNITIES
- Fewer hormonal contraceptives boost demand for standard towels
- Growing demand for reusable products puts negative pressure on category growth
- Shrinking demographic base in need of menstrual care products puts negative pressure on forecast period growth
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- An increase in the population under 3 years old drives growth
- Private label records the strongest growth in 2023
- Reusable products remains a small niche but is starting to become an important threat to nappies/diapers/pants
- PROSPECTS AND OPPORTUNITIES
- Increase in recycling over the forecast period boosts growth of disposables
- More producer responsibility for recycling seen over the forecast period
- Government subsidies such as the PaaS model boost growth of washables over the forecast period
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- High prices lead consumers to look for cheaper alternatives in menstrual care
- Men’s incontinence products drive growth thanks to a number of developments in the category
- Incontinence underwear that is washable threatens growth of retail adult incontinence
- PROSPECTS AND OPPORTUNITIES
- Recycling efforts increase but stymied by taboos and other factors
- Demographics continue to drive growth although treatments for incontinence are becoming more common
- Reusable products continue to threaten growth, especially for light adult incontinence products
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- RX/REIMBURSEMENT ADULT INCONTINENCE IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumer desire to select their own products puts downward pressure on demand for Rx/reimbursement adult incontinence
- Government policies focus on washable incontinence products
- Preventative measures dampen category growth in 2023
- PROSPECTS AND OPPORTUNITIES
- Efforts to reduce waste dampen sales growth over the forecast period
- Possibility for lower reimbursement as the government seeks to save on healthcare costs
- Sustainable incontinence products become more popular over the forecast period
- CATEGORY DATA
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
- Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
- Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
- WIPES IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Ongoing value sales growth of wipes in 2023 is driven by price
- Environmental concerns act as a drag on home care wipes
- Limited product innovation hampers the growth potential of wipes
- PROSPECTS AND OPPORTUNITIES
- Growing focus on wipes categories that attracted lower usage at the end of the review period
- Reusable wipes becomes a threat to disposable wipes
- Lack of innovation puts negative pressure on category growth
- CATEGORY DATA
- Table 42 Retail Sales of Wipes by Category: Value 2018-2023
- Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumers seek to make savings on toilet paper
- Price increase driven by high energy costs
- More sales take place via variety stores as consumers economise with Action becoming an increasingly important retailer in retail tissue
- PROSPECTS AND OPPORTUNITIES
- Price increases remain volatile, putting pressure on volume growth over the forecast period
- Sustainability and fair trade increasingly feature over the forecast period
- Hybrid working benefits volume growth over the forecast period
- CATEGORY DATA
- Table 48 Retail Sales of Tissue by Category: Value 2018-2023
- Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Demographic changes continue to drive growth in hygiene as well as tissue in 2023
- Unit prices continue to increase in 2023
- Increase usage of hand driers dampens demand for AFH tissue
- PROSPECTS AND OPPORTUNITIES
- Focus on sustainability in elderly care for AFH hygiene over the forecast period
- Pressure to reduce the overall cost of healthcare
- Growth in foodservice and tourism drives AFH tissue
- CATEGORY DATA
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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