Tissue and Hygiene in Morocco

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	51 Pages	Euromonitor International	March, 2024	EP18624718

Best Price Guarantee
Price	from $2,650
Length	51 Pages
Publisher	Euromonitor International
Published Date	March, 2024
SKU	EP18624718

Tissue and Hygiene in Morocco

In 2023, tissue and hygiene in Morocco recorded double-digit retail value growth, driven by rising prices. The price of raw materials and consumer goods, in particular energy products, reached historic highs in 2022 and 2023. As a result of high inflation rates and the increase in prices, spending confidence declined, resulting in a significant drop in domestic demand. Consumers purchasing behaviour adapted in 2023, with many trading down and focusing on promotions and deals to obtain the most a...

Euromonitor International's Tissue and Hygiene in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Morocco
Euromonitor International
March 2024
List Of Contents And Tables
TISSUE AND HYGIENE IN MOROCCO
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS: Table 1 Birth Rates 2018-2023; Table 2 Infant Population 2018-2023; Table 3 Female Population by Age 2018-2023; Table 4 Total Population by Age 2018-2023; Table 5 Households 2018-2023; Table 6 Forecast Infant Population 2023-2028; Table 7 Forecast Female Population by Age 2023-2028; Table 8 Forecast Total Population by Age 2023-2028; Table 9 Forecast Households 2023-2028
MARKET DATA: Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023; Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023; Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023; Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023; Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023; Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023; Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023; Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028; Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
MENSTRUAL CARE IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing awareness of menstrual care products drives growth in 2023
Standard towels benefit from lower prices, driving the strongest retail volume growth
Novatis Group SA takes the lead from Procter & Gamble with its Mia brand
PROSPECTS AND OPPORTUNITIES
Low penetration creates strong opportunities for ongoing growth
Pantyliners record strong retail value growth, while tampons face challenges
Ultra-thin towels gain ground as consumers seek convenience and comfort
CATEGORY DATA: Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023; Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023; Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023; Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023; Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023; Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028; Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
The low birth rate challenges retail volume sales of nappies/diapers/pants
Players launch products with extra absorption as parents reduce the frequency of changes
Novatis Group SA retains its lead through low prices and wide availability
PROSPECTS AND OPPORTUNITIES
Players add-value in the face of declining retail volume sales
Growing eco-awareness influences ongoing trends in nappies/diapers/pants
Novatis Group SA focuses on absorption while keeping costs accessible
CATEGORY DATA: Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023; Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023; Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023; Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023; Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028; Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand rises in line with growing awareness and the ageing population
Light incontinence goods face ongoing competition from menstrual care products
Tena and Nova lead the landscape, however, smaller players enter as awareness grows
PROSPECTS AND OPPORTUNITIES
Growing awareness and affordable price points drive ongoing retail volume growth
Lower price points aid retail volume sales across the forecast period
New entries create a more competitive landscape for retail adult incontinence
CATEGORY DATA: Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023; Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023; Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023; Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023; Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028; Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive retail volume and value growth as consumers appreciate convenience
Baby wipes drive sales through versatility and a wider range of products
Novatis Group SA leads with a strong position in baby wipes
PROSPECTS AND OPPORTUNITIES
Versatility and a focus on health and hygiene support ongoing sales of wipes
Baby wipes add value as some parents demand quality for their children
Eco-friendly trends will drive developments in wipes across the forecast period
CATEGORY DATA: Table 38 Retail Sales of Wipes by Category: Value 2018-2023; Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023; Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023; Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023; Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028; Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive retail volume growth driven by a rising demand for toilet paper
Innovations focus on improving quality and offering scents
Novartis Group SA retains its value lead while economy players drive volume sales
PROSPECTS AND OPPORTUNITIES
Low penetration of retail tissue supports growth opportunities for the forecast period
Toilet paper leads sales as paper towels drive growth, benefiting from rising awareness
Private label continues to gain ground, challenging branded players
CATEGORY DATA: Table 44 Retail Sales of Tissue by Category: Value 2018-2023; Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023; Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023; Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023; Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028; Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dining out and growth in foodservice support sales of AFH tissue
The increase in tourism drives sales of AFH products in Morocco
Economy and standard priced goods drive sales, unless the facility is premium
PROSPECTS AND OPPORTUNITIES
The growth in tourism is set to support AFH tissue sales over the forecast period
Adult incontinence products set to register ongoing growth
Design innovations to stimulate sales in subcategories such as napkins
CATEGORY DATA: Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023; Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023; Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023; Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023; Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023; Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028; Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028