Tissue and Hygiene in Mexico

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	60 Pages	Euromonitor International	April, 2024	EP18707804

Best Price Guarantee
Price	from $2,650
Length	60 Pages
Publisher	Euromonitor International
Published Date	April, 2024
SKU	EP18707804

Tissue and Hygiene in Mexico

While 2022 marked the end of the transition back to normalcy following the COVID-19 pandemic, 2023 witnessed a return to full normalcy, bolstered by favourable macroeconomic conditions which spurred growth in the tissue and hygiene industry in Mexico. In this year, the economy showed favourable growth, with a solid real GDP increase which was slightly down on 2022’s recovery boom, but still significant. This growth was driven by increased foreign investment, a favourable exchange rate, and a ris...

Euromonitor International's Tissue and Hygiene in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Mexico
Euromonitor International
April 2024
List Of Contents And Tables
TISSUE AND HYGIENE IN MEXICO
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS: Table 1 Birth Rates 2018-2023; Table 2 Infant Population 2018-2023; Table 3 Female Population by Age 2018-2023; Table 4 Total Population by Age 2018-2023; Table 5 Households 2018-2023; Table 6 Forecast Infant Population 2023-2028; Table 7 Forecast Female Population by Age 2023-2028; Table 8 Forecast Total Population by Age 2023-2028; Table 9 Forecast Households 2023-2028
MARKET DATA: Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023; Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023; Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023; Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023; Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023; Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023; Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023; Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028; Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
MENSTRUAL CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Players continue to use gift-based promotions to push sales
Recent legislation positively impacts menstrual care
Menstrual care brands shift their marketing campaigns towards advocacy for education
PROSPECTS AND OPPORTUNITIES
Environmental concerns drive innovations, but also represent a big future challenge
The scope of menstrual care keeps expanding, with more complementary products in the space
Menstrual poverty is a big strain on society: There are opportunities to grow and improve people’s lives
CATEGORY DATA: Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023; Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023; Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023; Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023; Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023; Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028; Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining 0-3 year-old population continues to negatively impact demand
Innovation allows brands to give consumers more value for their money
While Kimberly-Clark retains its leadership, the competitive landscape changes greatly in 2023
PROSPECTS AND OPPORTUNITIES
Room for growth remains if manufacturers can pique consumers’ interest in specialised products
Price promotions and advertising to attract consumers
Infrastructure improvements and special online deals to win over consumers to e-commerce
CATEGORY DATA: Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023; Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023; Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023; Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023; Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028; Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ageing population continues to offer room for growth in retail adult incontinence
Players innovate to cater to younger consumers and weaken taboos
Offline and online investments in retail adult incontinence
PROSPECTS AND OPPORTUNITIES
Healthy sales growth to be supported by innovation and segmentation
Demographic and health trends expected to increase the pool of potential customers
Promotions and new product and retail developments to add dynamism to the category
CATEGORY DATA: Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023; Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023; Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023; Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023; Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028; Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
COVID-19 is no longer a growth factor; home care wipes sees a slowdown after normality returns
Personal wipes remains dynamic through new releases and rebranding
Skin-oriented claims are now top-of-mind for personal wipes
PROSPECTS AND OPPORTUNITIES
Convenience trend to underpin demand, but price sensitivity is likely to determine choices
Eco-friendly properties to add value to the wipes offer in Mexico
Social media to gain importance as a marketing tool
CATEGORY DATA: Table 38 Retail Sales of Wipes by Category: Value 2018-2023; Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023; Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023; Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023; Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028; Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
The drop in prices of materials such as cellulose and paper pulp opens the doors for more promotional hustle in retail tissue
Retail tissue sees polarisation: Premium products and private label are on the rise
Paper towels gains share at the expense of napkins
PROSPECTS AND OPPORTUNITIES
Strategic innovation required to enhance value for non-premium brands
Sustainability claims can enhance sales if used wisely
Growing presence of private label to inform company strategies
CATEGORY DATA: Table 44 Retail Sales of Tissue by Category: Value 2018-2023; Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023; Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023; Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023; Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028; Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong horeca growth benefits away-from-home sales
Seeking better prices remains the key motivation for customers
Little room for competition: Key players retain their shares
PROSPECTS AND OPPORTUNITIES
Changes in lifestyle will keep driving sales, with increased expenditure on leisure and an ageing population
Innovation and sustainability will remain in the background
There is some uncertainty as Mexico faces presidential elections
CATEGORY DATA: Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023; Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023; Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023; Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023; Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023; Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028; Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028