Tissue and Hygiene in Lithuania
In the year 2023, tissue and hygiene products sales in Lithuania experienced a gradual return to normalcy as the effects of the pandemic began to subside. However, despite this transition, the product area faced persistent challenges stemming from economic pressures and evolving consumer preferences. While efforts were made to restore sales to pre-pandemic levels, the emergence of higher interest rates exerted financial strain on consumers, prompting a notable shift towards more affordable produ...
Euromonitor International's Tissue and Hygiene in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Lithuania
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN LITHUANIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Stable performance amidst static consumer base
- Preference for convenience-driven products
- Limited innovation opportunities
- PROSPECTS AND OPPORTUNITIES
- Shift towards value growth amidst stagnant consumer base
- Rising demand for tampons and pantyliners
- Slim towels maintain dominance
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Demographic decline impacts category
- Rise of disposable pants driven by convenience
- Emergence of private label and local brands
- PROSPECTS AND OPPORTUNITIES
- Decline in birth rate does not bode well for nappies/diapers/pants
- Expansion of disposable pants
- Retailer strategies and private label dynamics
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Impact of prescription pricing changes
- Rise of light and moderate options
- Dominance of Tena by Essity AB
- PROSPECTS AND OPPORTUNITIES
- Ageing population to drive long-term growth
- Dominance of major brands
- Education as a key driver
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- RX/REIMBURSEMENT ADULT INCONTINENCE IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Higher Rx quotas continue to benefit the category
- Shift in consumer perception and product focus
- Continued dominance of leading brands
- PROSPECTS AND OPPORTUNITIES
- Number of patients seeking Rx aid expected to rise
- Absorbing underwear presents growth potential
- Favourable economic conditions
- CATEGORY DATA
- Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
- Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
- WIPES IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Challenging year for wipes sales
- Decline in baby wipe sales
- Leadership of Procter & Gamble and rise of private label
- PROSPECTS AND OPPORTUNITIES
- Challenges in baby wipes
- Moist toilet wipes offer glimmer of hope
- Growing fragmentation in facial wipes
- CATEGORY DATA
- Table 41 Retail Sales of Wipes by Category: Value 2018-2023
- Table 42 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 43 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 44 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 45 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Market transitioning post-pandemic
- Rise of private label
- Return of seasonal colds and flus drive strong performance in facial tissues
- PROSPECTS AND OPPORTUNITIES
- Stable outlook for retail tissue
- Resurgence of paper towels
- Seasonal demand for tissues
- CATEGORY DATA
- Table 47 Retail Sales of Tissue by Category: Value 2018-2023
- Table 48 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 49 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 50 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 51 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Stability in away-from-home adult incontinence
- Away-from-home tissue slows down
- Shift towards value and convenience
- PROSPECTS AND OPPORTUNITIES
- Economic considerations dictate outlook
- Uncertainty looms over horeca sector
- Focus on home rehabilitation
- CATEGORY DATA
- Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook