Tissue and Hygiene in Latvia
Tissue and hygiene in 2023 witnessed substantial expansion, encompassing both retail and away-from-home tissue and hygiene products. This growth is underpinned by a multitude of factors, notably the elevated standards of personal hygiene and a reinforced emphasis on cleanliness in daily routines. The increasing consumer awareness surrounding specific products, such as adult incontinence items and moist toilet wipes, played a pivotal role in driving their heightened demand and popularity. These e...
Euromonitor International's Tissue and Hygiene in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Latvia
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN LATVIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN LATVIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Surge in tampon demand driven by active lifestyles
- Continued growth of slim/thin/ultra-thin towels with wings
- Brand loyalty reinforced by Procter & Gamble Marketing Latvia Ltd SIA
- PROSPECTS AND OPPORTUNITIES
- Innovative packaging propels growth of slim/thin/ultra-thin towels
- Active lifestyles propel growth of intimate wipes and tampons
- Younger generation fuels demand for pantyliners
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN LATVIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Demographic shifts drive decline in nappies/diapers/pants
- Disposable pants gain popularity for their comfort-oriented design
- Procter & Gamble Marketing Latvia Ltd SIA leads product area with Pampers brand
- PROSPECTS AND OPPORTUNITIES
- Surge in demand for affordable disposable pants
- Decline in birth rates shapes demand for new-born nappies and diapers
- E-commerce drives growth in nappies/diapers/pants sales
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN LATVIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rising demand for light adult incontinence products
- Steady increase in moderate/heavy adult incontinence
- Leadership of Essity AB's Tena brand
- PROSPECTS AND OPPORTUNITIES
- Increased awareness to drive demand
- Rise in light adult incontinence
- Positive trend for moderate/heavy adult incontinence
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- RX/REIMBURSEMENT ADULT INCONTINENCE IN LATVIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rising elderly population drives demand for adult incontinence products
- Escalating prevalence of dementia amplifying demand
- Challenges in long-term care expenditure and support systems
- PROSPECTS AND OPPORTUNITIES
- Stagnant state medical financing to impact market dynamics
- Rising incidence of disabilities to boost demand for Rx/reimbursement adult incontinence products
- Continued growth of elderly population fuels demand for incontinence solutions
- CATEGORY DATA
- Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
- Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
- WIPES IN LATVIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rapid surge in demand for moist toilet wipes
- Active lifestyle trends propel demand for facial cleansing wipes
- Dominance of Johnson & Johnson Inc in wipes
- PROSPECTS AND OPPORTUNITIES
- Moist toilet wipes poised for rapid volume growth
- General purpose wipes to witness significant dynamics
- Rise of internet retailing to transform market dynamics
- CATEGORY DATA
- Table 41 Retail Sales of Wipes by Category: Value 2018-2023
- Table 42 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 43 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 44 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 45 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN LATVIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sustained expansion of paper towels
- Rising demand for pocket handkerchiefs fuelled by hygiene awareness
- Essity AB leads the product area with innovative product offerings
- PROSPECTS AND OPPORTUNITIES
- Expanding horizons for paper towels
- Skin care focus boosts boxed facial tissues
- Active lifestyles drive pocket handkerchief sales
- CATEGORY DATA
- Table 47 Retail Sales of Tissue by Category: Value 2018-2023
- Table 48 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 49 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 50 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 51 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN LATVIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Expanding demand for away-from-home toilet paper
- Rising adoption of new cleaning standards boosts demand for away-from-home wipers
- Hygiene focus drives demand for away-from-home paper towels
- PROSPECTS AND OPPORTUNITIES
- Rapid surge in demand for away-from-home wipers
- Growth fuelled by the establishment of new businesses
- Benefits of away-from-home paper towels over reusable alternatives
- CATEGORY DATA
- Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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