In 2024, tissue and hygiene in Laos experienced significant value growth, driven by several factors. Rising disposable incomes, the gradual expansion of the middle class, and improved hygiene and sanitation practices contributed to increased sales. International organisations, particularly UN agencies working in Laos such as UNICEF and WHO, have advocated for improved hygiene and sanitation. Raising awareness is therefore, helping to improve hygiene in the surrounding communities, including in h...
Euromonitor International's Tissue and Hygiene in Laos report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Laos
- Euromonitor International
- March 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN LAOS
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- CHART 1 Tissue and Hygiene: Supermarket
- CHART 2 Tissue and Hygiene: Supermarket
- CHART 3 Tissue and Hygiene: Supermarket
- MARKET DATA
- Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- MENSTRUAL CARE
- Key Data Findings
- 2024 Developments
- Urbanisation and rising availability drives growth for menstrual care
- Unicharm Corp improves its lead, offering the established Sofy brand
- Hypermarkets lead distribution as consumers appreciate competitive pricing
- Prospects and Opportunities
- Positive growth is set to be driven by rising disposable incomes and government educational programs
- Competitive pricing and reduced delivery fees could support growth for retail e-commerce
- High-income consumers are set to drive growth for specialised, eco-friendly products
- Category Data
- Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS
- Ease of use and convenience supports sales among urban families
- Unicharm's MamyPoko retains its lead while BabyLove focuses on its promotional efforts
- Modern retail stores offer e-commerce platforms, driving growth in online sales
- While rising urbanisation will support sales, volume is set to be challenged by the declining fertility rate
- Higher costs and a limited variety of brands will continue to be barriers to growth for e-commerce
- Comfort, absorption and plant-based ingredients may increase appeal among high income consumers
- Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE
- Positive growth is driven by rising awareness, however, high prices remain a barrier
- Unicharm Corp improves it lead, offering established brand Certainty
- Hypermarkets lead sales while modern retail outlets offer e-commerce platforms
- The ageing population and increase in mid and high-income households is set to drive growth
- Retail e-commerce holds strong growth potential, however, price point will be key
- Cost-effective products would widen the consumer base and support growth
- Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- WIPES
- Demand for wipes is largely limited to high-income urban dwellers
- Unicharm and Johnson & Johnson benefit from established reputations within baby care
- Modern grocery retailers and mother-and-baby specialist stores remain key distributers for wipes
- Demand is expected to be driven by versatility, and rising awareness among high-income consumers
- The expansion of retail e-commerce platforms may support online sales of wipes
- Opportunities for growth exist within intimate wipes and moist toilet wipes
- Table 28 Retail Sales of Wipes by Category: Value 2019-2024
- Table 29 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 31 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 32 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE
- Volume growth is driven by hygiene awareness, versatility and affordability
- Berli Jucker PCL retains its lead, with a strong focus on online and offline marketing
- Small local grocers dominate distribution while modern grocery retailers gain ground
- Improvements in water, hygiene and sanitation will support forecast sales of retail tissue
- A social media and e-commerce presence could support sales of smaller retail tissues brands
- Biodegradable toilet paper and facial tissues have opportunities to expand among higher-income consumers
- Table 34 Retail Sales of Tissue by Category: Value 2019-2024
- Table 35 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 36 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 37 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 38 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE
- International brands in foodservice and the hotel sector, support growth for AFH tissue
- Sales of AFH adult incontinence is limited as retail products are bought into care facilities
- Berli Jucker PCL retains its lead, while competition from Chinese brands rises
- Rising tourism is expected to support sales of away-from-home tissue and hygiene products
- B2B contracts will be key for distribution, however smaller AFH facilities will continue to buy from retail
- Sustainability may challenge sales of AFH paper towels, napkins, and tablecloths
- Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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