Tissue and Hygiene in Kazakhstan
Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the economy and leading to high inflation. Inflation continued to be very high in 2023, though it did ease at the end of the year due to monetary tightening. As such, tissue and hygiene registered a fall in constant value sales, as continuing high costs hit profitability. With consumer purchasing power also falling, consumers traded down and economy brands fared better. However, on the plus side, the dep...
Euromonitor International's Tissue and Hygiene in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Kazakhstan
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN KAZAKHSTAN
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Healthy volume growth in 2023
- Value sales for tampons still low
- Supply difficulties ironed out for Kimberly-Clark
- PROSPECTS AND OPPORTUNITIES
- Johnson & Johnson gains value share
- Procter & Gamble focuses on Naturella
- Back-to-basics approach
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Fall in constant value sales in 2023
- High degree of trading down as inflation still bites
- Disposable pants increasingly popular
- PROSPECTS AND OPPORTUNITIES
- Significant grey imports dampen retail value sales
- Value key driver of sales over forecast period
- Sustainability a growing concern over forecast period
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Fall in constant value sales in 2023
- Degree of trading down
- Consumers favour heavy/moderate incontinence pads
- PROSPECTS AND OPPORTUNITIES
- Healthy constant value and volume growth over forecast period
- Trading down behaviour possible
- Expansion of modern grocery retailers supports growth
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- RX/REIMBURSEMENT ADULT INCONTINENCE IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Continued healthy growth
- Erosion of taboos and increasing consumer awareness benefit the product area
- Heavy/moderate incontinence pads favoured
- PROSPECTS AND OPPORTUNITIES
- Healthy constant value growth over forecast period
- Increasing pressure on public finances
- Increasing health awareness drives further growth
- CATEGORY DATA
- Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
- Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
- WIPES IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- General purpose wipes register highest volume growth
- More affordable brands have significant foothold
- Limited demand for cosmetic wipes
- PROSPECTS AND OPPORTUNITIES
- Moderate constant value growth over forecast period
- Sustainability comes to the fore again over the forecast period
- Private label gains value share
- CATEGORY DATA
- Table 41 Retail Sales of Wipes by Category: Value 2018-2023
- Table 42 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 43 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 44 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 45 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Fall in constant value sales in 2023
- Local company Karina strengthens its leadership position
- Pocket handkerchiefs register highest volume growth
- PROSPECTS AND OPPORTUNITIES
- Moderate constant value growth over forecast period
- Sustainability concerns may dampen volume growth
- Expansion of modern grocery retailers increases product ranges
- CATEGORY DATA
- Table 47 Retail Sales of Tissue by Category: Value 2018-2023
- Table 48 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 49 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 50 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 51 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Away-from home hygiene registers higher volume growth
- Reduced funding for public health programmes
- AFH toilet paper accounts for most volume sales
- PROSPECTS AND OPPORTUNITIES
- Healthy volume growth over forecast period
- Significant potential for growth within away-from home adult incontinence
- Sustainability concerns dampen volume sales
- CATEGORY DATA
- Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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