Tissue and Hygiene in Italy
Tissue and hygiene continued to see healthy value growth in Italy in 2023, supported by inflationary pressures which have pushed up unit prices. Meanwhile, this same inflationary environment is causing price-sensitivity in consumers, thus, many people are progressively reducing their spending by lowering the volumes purchased, selecting cheaper brands, and foregoing some products entirely.
Euromonitor International's Tissue and Hygiene in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Italy
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN ITALY
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN ITALY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Pharmacies rise as “information hubs” in Italy
- Ups and downs of VAT on menstrual care continue
- Essity targets specific needs, while sustainability trend maintains an influence
- PROSPECTS AND OPPORTUNITIES
- Increasing importance of data to support patients’ health
- Progressive decline of women of menstrual age lowers volume demand
- Online sales for pharmacies and parapharmacies to develop, while discounters appeal to price-sensitive consumers
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN ITALY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Huggies engages with consumers through educational communications
- Lillydoo continues to carve out its share through strong customer engagement activities
- Non-profits collect essentials for price-sensitive parents, while some consider washable options
- PROSPECTS AND OPPORTUNITIES
- Good quality private label options tipped to see success
- Non-food discounters could see stronger opportunities through better quality products
- Sustainable and washable options will continue to attract attention
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN ITALY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Italy’s ageing population helps to support sales in retail adult incontinence
- Education around and acceptance of adult incontinence issues continue to develop
- Independence and physical activities remain a must for wellbeing
- PROSPECTS AND OPPORTUNITIES
- A recursive purchase represents an opportunity for new business models
- Private insurance programmes set to support challenges in later life
- Preventative methods set to attract further attention
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- RX/REIMBURSEMENT ADULT INCONTINENCE IN ITALY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Budget cuts continue to create challenges for Rx/reimbursement adult incontinence
- Digital and reputable growth of pharmacies and parapharmacies support Rx/reimbursement options
- Rx/reimbursement mainly focussed on heavy adult incontinence
- PROSPECTS AND OPPORTUNITIES
- Retail brand loyalty seen among higher-income consumers
- Subscription models set new standards and expectations
- A wider range of options expected, to suit different genders and needs
- CATEGORY DATA
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
- Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
- Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
- WIPES IN ITALY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumers seek economy wipes through discounter channels and private label
- Personal wipes sees both prospects and opportunities
- Dry electro-static wipes attract attention
- PROSPECTS AND OPPORTUNITIES
- Consumers set to remain price sensitive and seek bargains
- Sustainability trends will continue to pose a challenge to non-biodegradable wipes
- Impulse purchase wipes could see opportunities through online platforms
- CATEGORY DATA
- Table 42 Retail Sales of Wipes by Category: Value 2018-2023
- Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN ITALY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- High production costs reverberate into unit price hikes, with domestic and private label brands popular
- Sustainability trends influence retail tissue
- Seasonal viruses and off-season allergies prove positive for facial tissues
- PROSPECTS AND OPPORTUNITIES
- Ongoing sustainability efforts will create challenges as well as opportunities
- Retail paper towels would benefit further from innovation and modernisation
- Kits present an option for more convenient purchases
- CATEGORY DATA
- Table 48 Retail Sales of Tissue by Category: Value 2018-2023
- Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN ITALY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Trends in hospitals and healthcare services influence AFH tissue and hygiene
- Customers’ reviews determine choices
- Technology and data help to improve customer experiences
- PROSPECTS AND OPPORTUNITIES
- Increased care home admissions will challenge the healthcare system and provide opportunities for private options
- Supported living options also expected to rise
- New EU packaging regulations offer an opportunity for growth
- CATEGORY DATA
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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