Tissue and Hygiene in Ireland
Tissue and hygiene registered solid retail volume growth in 2023, reflecting the strong consumer demand for tissue and hygiene in Ireland. Overall consumption has lowered compared to 2022 levels, as demand patterns normalised within the tissue and hygiene category. Retail adult incontinence performed particularly well in 2023, as acceptance and awareness surrounding these products continues to improve and more consumers use these products for mild incontinence. Retail tissue also continued to pe...
Euromonitor International's Tissue and Hygiene in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Ireland
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN IRELAND
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN IRELAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Menstrual care witnessed steady volume growth
- Continued shift towards reusable products in 2023
- Procter & Gamble’s Always remains the brand leader
- PROSPECTS AND OPPORTUNITIES
- Steady demand expected as unit prices normalise
- Reusable menstrual care to gain popularity
- E-commerce sales continue to expand over the forecast period
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN IRELAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Marginal volume growth for nappies/diapers/pants
- Birth rates in Ireland continue to fall
- Procter and Gamble remains the clear leader
- PROSPECTS AND OPPORTUNITIES
- Nappies/diapers/pants face marginal growth
- Ireland will continue to see declining birth rates across the forecast period
- E-commerce sales will continue to increase across the forecast period
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN IRELAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Retail volume and value continue to grow in 2023
- Light adult incontinence sees volume growth as acceptance and awareness continues to rise
- Essity remains behind Kimberly-Clark despite Sensitive Care Pads launch
- PROSPECTS AND OPPORTUNITIES
- Retail volume and value continue to grow across the forecast period
- Ireland’s ageing population contributes to strong category growth
- Acceptance and awareness of retail adult incontinence to rise
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- WIPES IN IRELAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Wipes enjoy steady growth in 2023
- Irish brand WaterWipes takes the lead in wipes
- Focus on sustainability is supporting the wipes category
- PROSPECTS AND OPPORTUNITIES
- Wipes to report steady and solid performance
- Distribution to evolve in the upcoming years
- Further innovation and new product development expected for wipes
- CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2018-2023
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN IRELAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Buoyant sales of retail tissue in 2023
- Sustainability and premiumisation remain key trends in 2023
- Digitalisation and remote working creates shortage of recycled paper
- PROSPECTS AND OPPORTUNITIES
- Steady growth prospects for retail tissue
- Private label development to gain pace
- E-commerce to gain further share in retail tissue
- CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2018-2023
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN IRELAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Away-from-home tissue and hygiene records steady performance
- Hygiene awareness outside the home remains heightened
- AFH incontinence continues to experience volume growth
- PROSPECTS AND OPPORTUNITIES
- Solid growth ahead for AFH tissue and hygiene
- Continued remote working will contribute to paper shortages
- Sustainability continues to remain a key issue for businesses and consumers alike
- CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook