Tissue and Hygiene in Indonesia

Tissue and Hygiene in Indonesia


Tissue and hygiene in Indonesia recorded positive growth in all categories in 2023, with both volume and current value sales rising as the country’s economy strengthened even in the face of global uncertainty. Domestic economic growth was buoyed by robust local demand and year-on-year increases in household consumption, driven by enhanced mobility, stable purchasing power, and sustained consumer confidence. The post-pandemic return to pre-pandemic patterns further bolstered the economy, with not...

Euromonitor International's Tissue and Hygiene in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Tissue and Hygiene in Indonesia
Euromonitor International
February 2024
List Of Contents And Tables
TISSUE AND HYGIENE IN INDONESIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demographic shifts support overall category growth in 2023
Uni-Charm remains on top, with Kao and Softex next in line
Standard towels continues to dominate in face of rising production costs
PROSPECTS AND OPPORTUNITIES
Future growth driven by rising standards of living, with rural Indonesia offering high potential
Pantyliners and towels gain ground but suffer from low awareness
Modern distribution channels to support sales, with players increasing focus on waste issues and organic content
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
High birth rate pushes demand, with many parents happy to pay more for premium products
Uni-Charm and Softex maintain overall lead as organic trend gains ground
Disposable pants continues to dominate in 2023
PROSPECTS AND OPPORTUNITIES
Rising living standards and investment in innovation will spur future growth
Safety comes first and parents will pay for it
Makuku sees rapid expansion, and sustainability is set to gain ground
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increased openness and acceptance create greater growth potential
Players push education and awareness as production costs increase
Softex and Uni-Charm dominate overall category
PROSPECTS AND OPPORTUNITIES
Growth will be propelled by several broader, upward trends
Moderate/heavy adult incontinence will continue to lead
Consumers will become more discerning as competition prompts further innovation
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wipes take on staple-product status post-pandemic
Category sees further segmentation and premiumisation
Mitu leads, followed by Cussons and Mamypoko
PROSPECTS AND OPPORTUNITIES
Strong growth potential remains, with players investing in education programmes
Convenience trend and demand for added-value features to inform innovation
Baby wipes will remain most popular, with sustainability becoming more central to development
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2018-2023
Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth driven by population expansion and urbanisation
Rising eco-consciousness prompts players to go greener
Paseo benefits from innovative product development
PROSPECTS AND OPPORTUNITIES
Expansion of modern retail channels and potential in rural market will push future growth
Convenience and multifunctionality will remain key growth drivers
Waning brand loyalty to increase price wars, as product segmentation becomes more prevalent
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2018-2023
Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth in tourism and horeca supports category sales in 2023
AFH adult incontinence drives overall expansion
AFH toilet paper continues to dominate
PROSPECTS AND OPPORTUNITIES
The future looks bright as positive trends will continue to push sales
Further expansion in horeca and business/industry will benefit category sales
Impact of rising prices to force players to adapt
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

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