Tissue and Hygiene in India

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	52 Pages	Euromonitor International	April, 2025	EP19912502

Best Price Guarantee
Price	from $2,925
Length	52 Pages
Publisher	Euromonitor International
Published Date	April, 2025
SKU	EP19912502

Tissue and hygiene in India experienced significant current value growth in 2024, with increases for both retail and AFH tissue and hygiene, driven by evolving consumer preferences, heightened hygiene awareness post-COVID-19, and the rise of e-commerce platforms.

Euromonitor International's Tissue and Hygiene in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in India
Euromonitor International
April 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN INDIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS: Table 1 Birth Rates 2019-2024; Table 2 Infant Population 2019-2024; Table 3 Female Population by Age 2019-2024; Table 4 Total Population by Age 2019-2024; Table 5 Households 2019-2024; Table 6 Forecast Infant Population 2024-2029; Table 7 Forecast Female Population by Age 2024-2029; Table 8 Forecast Total Population by Age 2024-2029; Table 9 Forecast Households 2024-2029
MARKET DATA: Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024; Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024; Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024; Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024; Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024; Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024; Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024; Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029; Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
MENSTRUAL CARE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Towels dominates menstrual care, while period poverty remains a concern
Leading brand Whisper prioritises social impact, while Stayfree focuses on product improvement
Health and beauty specialists and hypermarkets remain the primary distribution channels, while retail e-commerce grows
PROSPECTS AND OPPORTUNITIES
Sustainability and affordability will be priorities in the forecast period
Channel sales for menstrual care to be driven by hybrid model due to digitalisation
Product diversification and sustainability expected to be growing trends in the forecast period
CATEGORY DATA: Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024; Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024; Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024; Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024; Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024; Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029; Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Product features the focus of attention within nappies/diapers/pants
MamyPoko positions itself as a premium brand thanks to continuous product advances
Convenience the leading factor for choice of distribution channel
PROSPECTS AND OPPORTUNITIES
Disposable nappies/diapers/pants likely to gain further traction
High growth expected in sales via retail e-commerce, with subscription services an expected trend
Disposable eco-friendly nappies/diapers/pants likely to gain further traction
CATEGORY DATA: Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024; Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024; Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024; Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024; Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029; Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ageing population and improved healthcare create demand for adult incontinence products
Brands focus on destigmatisation efforts and eco-friendly products
Offline retail continues to dominate, while retail e-commerce sees growth, mostly in urban areas
PROSPECTS AND OPPORTUNITIES
Adult pad type products to continue dominating over the forecast period
Retail e-commerce expected to be a primary driver of growth in the coming years
A focus on product development within retail adult incontinence in the forecast period
CATEGORY DATA: Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024; Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024; Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024; Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024; Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029; Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Baby wipes remains the dominant category within wipes
Himalaya leads wipes as chemical-free ingredients take priority for consumers
Retail e-commerce shows growth, while traditional channels continue to dominate
PROSPECTS AND OPPORTUNITIES
Wipes set for further growth as consumers look to prioritise infant hygiene
Quick commerce set for further growth in baby wipes as consumers prioritise convenience and speed
Eco-friendly and multifunctional innovations likely to be a growing trend within wipes
CATEGORY DATA: Table 38 Retail Sales of Wipes by Category: Value 2019-2024; Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024; Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024; Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024; Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029; Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
AFH tissue experiences continued growth as establishments prioritise customer safety
AFH adult incontinence continues its growth trajectory, as notable brands continue targeting sales to healthcare facilities
Brands focus on integrating smart technology to facilitate consumer convenience and safety
PROSPECTS AND OPPORTUNITIES
AFH tissue and hygiene set for further growth as the focus on hygiene in public places and healthcare facilities grows
Businesses will look towards e-commerce to facilitate bulk purchases in the forecast period
Sustainability and technology to be further integrated into AFH tissue and hygiene products
CATEGORY DATA: Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024; Table 45 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024; Table 46 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024; Table 47 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024; Table 48 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024; Table 49 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029; Table 50 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
RETAIL TISSUE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Facial tissues sees demand boosted by usage in urban homes
Origami remains a major player in several retail tissue categories
Hybrid distribution model dominates retail tissue in India
PROSPECTS AND OPPORTUNITIES
Retail tissue to experience further growth as the urban population set to grow
E-commerce set to drive growth for retail tissue
Product features and their effect on health and the environment to be a priority in the forecast period
CATEGORY DATA: Table 51 Retail Sales of Tissue by Category: Value 2019-2024; Table 52 Retail Sales of Tissue by Category: % Value Growth 2019-2024; Table 53 NBO Company Shares of Retail Tissue: % Value 2020-2024; Table 54 LBN Brand Shares of Retail Tissue: % Value 2021-2024; Table 55 Forecast Retail Sales of Tissue by Category: Value 2024-2029; Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029