Tissue and Hygiene in Hungary
In 2023, the tissue and hygiene landscape in Hungary was impacted by high levels of inflation and rising prices, resulting in double-digit retail value growth. However, retail volume levels were challenged, with consumers adapting their purchasing habits in line with lower disposable incomes. With many consumers unable to purchase their favoured brands, trading down was noted, with a migration seen from internationally known players to private label goods. Additionally, many consumers focused on...
Euromonitor International's Tissue and Hygiene in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Hungary
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN HUNGARY
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Convenience and comfort drive retail volume growth in menstrual care products
- International players retain a strong lead with a focus on innovation
- Convenience shopping drives sales in neighbourhood retailers
- PROSPECTS AND OPPORTUNITIES
- Tampons and standard towels lose ground, as consumers prefer slim/thin/ultra-thin towels
- Private label focuses on innovation to increase its competitive edge
- Rising focus on natural components to drive growth on the landscape
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rising inflation and the declining birth rate challenges retail volume sales
- Sustainability gains ground however, price points challenge growth
- International players retain the top spots, as Pampers focuses on consumer education
- PROSPECTS AND OPPORTUNITIES
- Disposable pants drive retail volume growth as other areas struggle
- Price wars to intensify across the early forecast period
- Investments in innovation focus on comfort and eco-friendly attributes
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rising awareness, education and availability support retail volume growth
- Consumers migrate from retail goods to Rx/reimbursement products
- Tena leads brands, introducing new female-focused products
- PROSPECTS AND OPPORTUNITIES
- Rx/reimbursement goods and competition from menstrual care challenge sales
- The ageing population creates ongoing opportunities for adult incontinence goods
- Supermarkets and hypermarkets drive growth as consumers appreciate convenience
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- RX/REIMBURSEMENT ADULT INCONTINENCE IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rx/reimbursement adult incontinence records significant value growth in 2023
- Tena withdraws its premium products as inflation dampens profits
- Focus on education and removing the stigma to drive growth in Rx/reimbursement
- PROSPECTS AND OPPORTUNITIES
- Ageing and rising product awareness drives sales of goods on the landscape
- A wide range of products with an ongoing focus on innovation
- Ongoing education about the reimbursement systems drives growth
- CATEGORY DATA
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
- Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
- Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
- WIPES IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- General purpose wipes benefit from having a versatile appeal
- Baby wipes is considered an essential item in Hungary, driving sales
- Consumers focus on essential items, reducing sales of window/glass and furniture wipes
- PROSPECTS AND OPPORTUNITIES
- Focus on hygiene, innovation and versatility to drive sales across the forecast period
- Impregnated wipes set to recover as innovation drives ongoing growth
- E-commerce to expand as consumers shift towards larger pack sizes
- CATEGORY DATA
- Table 42 Retail Sales of Wipes by Category: Value 2018-2023
- Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Retail volume sales struggle against rising price points in retail tissue
- Zewa retains its lead, offering premium innovations on the landscape
- Sustainability drives product developments in retail tissues
- PROSPECTS AND OPPORTUNITIES
- Retail volume recovers, however, napkins and tablecloths face challenges
- Innovation focuses on absorption, scents and quality to drive retail value growth
- A focus on sustainability will shape product developments on the retail tissue landscape
- CATEGORY DATA
- Table 48 Retail Sales of Tissue by Category: Value 2018-2023
- Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Low level retail volume growth as price points rise in AFH tissue and hygiene
- Sustainability gains ground in AFH tissue, as companies look for eco-friendly options
- Tork from Essity retains its strong position, offering premium quality
- PROSPECTS AND OPPORTUNITIES
- Rising demand for better-quality options, despite ongoing shift towards low-cost goods
- AFH tissue sales will be driven by eco-friendly options and product innovations
- Ongoing ageing leads to strong growth in AFH adult incontinence goods
- CATEGORY DATA
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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