Tissue and Hygiene in Hong Kong, China

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	49 Pages	Euromonitor International	February, 2024	EP18596012

Best Price Guarantee
Price	from $2,650
Length	49 Pages
Publisher	Euromonitor International
Published Date	February, 2024
SKU	EP18596012

Tissue and Hygiene in Hong Kong, China

The overall tissue and hygiene market showed stronger signs of recovery in 2023. The Hong Kong government began gradually relaxing the COVID-19-related social restrictions in early 2023. By March 2023, Hong Kong had fully reopened, with the lifting of all restrictions. The resurgence in tourism has played a pivotal role in boosting sales in the away-from-home sector, with hotels, restaurants and cafés expanding their local presence. Conversely, domestic at-home tissue and hygiene consumption has...

Euromonitor International's Tissue and Hygiene in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Hong Kong, China
Euromonitor International
February 2024
List Of Contents And Tables
TISSUE AND HYGIENE IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS: Table 1 Birth Rates 2018-2023; Table 2 Infant Population 2018-2023; Table 3 Female Population by Age 2018-2023; Table 4 Total Population by Age 2018-2023; Table 5 Households 2018-2023; Table 6 Forecast Infant Population 2023-2028; Table 7 Forecast Female Population by Age 2023-2028; Table 8 Forecast Total Population by Age 2023-2028; Table 9 Forecast Households 2023-2028
MARKET DATA: Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023; Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023; Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023; Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023; Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023; Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023; Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023; Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028; Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
MENSTRUAL CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Comfort and functionality remain key purchase attributes for menstrual products
Consumers return to bricks-and-mortar shopping for menstrual care products
PROSPECTS AND OPPORTUNITIES
Menstrual care brands empower women with knowledge about menstrual health
Increasing share for private label brands and small local players
CATEGORY DATA: Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023; Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023; Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023; Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023; Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023; Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028; Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return of tourists aids the recovery of nappies/diapers/pants
Skin friendliness and leakage protection are important considerations
Nappies/diaper brands leverage IP collaboration to penetrate local market
PROSPECTS AND OPPORTUNITIES
Declining birth rate will lead to tepid growth in nappies/diapers/pants
Nappies/diapers/pants product diversification based on usage scenarios
CATEGORY DATA: Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023; Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023; Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023; Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023; Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028; Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing ageing population leads to strong growth in retail adult incontinence
Inclusive and customised fitting options more prevalent
PROSPECTS AND OPPORTUNITIES
Continue growing momentum for retail adult incontinence
Local players launching private label products
CATEGORY DATA: Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023; Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023; Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023; Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023; Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028; Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising popularity of smaller packaged wipes for travel, due to convenience
Antibacterial properties and “skinification” are key criteria for personal wipes
Return of shopping in bricks-and-mortar outlets
PROSPECTS AND OPPORTUNITIES
Rising popularity of moist toilet wipes
Increase in private label wipes
CATEGORY DATA: Table 38 Retail Sales of Wipes by Category: Value 2018-2023; Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023; Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023; Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023; Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028; Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price sensitivity hinders value gains
Consumers looking for comfort in tissue-related products
Local tissue consumption negatively affected by “reverse shopping” trend
PROSPECTS AND OPPORTUNITIES
Growth in private label
Sustainability keeps being future product innovation focus
Tissue players slowly increase price to reduce inflationary pressure
CATEGORY DATA: Table 44 Retail Sales of Tissue by Category: Value 2018-2023; Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023; Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023; Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023; Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028; Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Away-from-home tissue recovery driven by return of international tourists
AFH adult incontinence demand remains strong
PROSPECTS AND OPPORTUNITIES
Away-from-home tissue demand returning to normal
AFH adult incontinence keeps growing, due to the ageing of the population
CATEGORY DATA: Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023; Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023; Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023; Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023; Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023; Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028; Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028