In 2024, the tissue and hygiene market in Honduras experienced steady growth in both value and volume sales mainly thanks to a more stable economic context influenced by lower inflationary pressures. According to data from the Central Bank of Honduras (BCH), the consumer price index (CPI) closed at 3.8%, the lowest recorded in the previous eight years.
Euromonitor International's Tissue and Hygiene in Honduras report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Honduras
- Euromonitor International
- March 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN HONDURAS
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET DATA
- Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- MENSTRUAL CARE
- Key Data Findings
- 2024 DEVELOPMENTS
- Higher cost of living affects purchasing patterns in menstrual care
- Ongoing high level of concentration in menstrual care
- In recent years, different purchasing capacities have accentuated consumer preferences for certain retailers
- PROSPECTS AND OPPORTUNITIES
- Income inequality conditions hinder the performance of menstrual care
- The development of digital platforms in terms of sales of menstrual care products remains pending
- Innovations in menstrual care seek to connect with the lifestyles of young generations
- Category Data
- Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS
- Changes in demographic composition and economic environment pose a challenging scenario for baby diapers
- Economic context leads Honduran parents to consider purchases of emerging brands
- High penetration of traditional channels given the limited labour market
- Challenging environment for growth of junior nappies/diapers
- The evolution of digital media in the short term aims to educate and inform parents rather than capitalise on sales of junior diapers
- Innovations aim to connect around holistic care of children among more conscious parents
- Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE
- Despite a context of economic pressures, the category of adult incontinence continues to expand
- Category grows in competitiveness with increasing offer of emerging brands
- Adult incontinence distribution still targets higher-income demographics
- Greater openness to the use of incontinence products in adults favours the evolution of the category
- Digital channels make sales of retail adult incontinence products more discreet and help to destigmatise their use
- The use of incontinence products in adults is moving away from the paradigm of being exclusive to older adults
- Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- WIPES
- Wipes expands by relying on multifunctionality characteristics
- Category characterised by increased competitiveness with lower priced brands reaching young demographics
- Impact of the economic context on the purchasing power of Hondurans boosts small local grocers
- Growing affordability and adoption of new habits encourage product development
- A lack of concrete incentives to make savings limit the development of retail e-commerce
- Innovations aim for a higher level of micro-segmentation
- Table 28 Retail Sales of Wipes by Category: Value 2019-2024
- Table 29 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 31 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 32 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE
- Less price volatility and more stability seen in retail tissue in 2024
- A wider mix of options aimed at different purchasing capacities is a success strategy
- Small local grocers still have high social significance in Honduras in the distribution of basic necessities though supermarkets retains outright lead
- The commoditised positioning of toilet paper among local consumers is increasingly accentuated
- Traditional channel remains highly relevant in a country where consumers have limited purchasing power
- The success of innovations depends on their ability to offer savings
- Table 34 Retail Sales of Tissue by Category: Value 2019-2024
- Table 35 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 36 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 37 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 38 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE
- Favourable economic context for the growth in sales of away-from-home tissue
- Away-from-home adult incontinence shows slow development
- Innovation aims at solutions with a higher level of customisation
- Industry boosted by growth in tourism, new openings in horeca and a greater focus on hygiene in institutions
- Digitalisation in customer service processes for away-from-home products in Honduras has still to evolve
- Innovations are presented as allies in company drives towards optimisation
- Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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