Tissue and hygiene in Guatemala in 2024 registered moderate current value growth, though constant value growth fell marginally. Though inflation has eased, consumers were still highly price conscious and players continued to offer frequent discounts and promotions to support volume sales and this cut into profit margins.
Euromonitor International's Tissue and Hygiene in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Guatemala
- Euromonitor International
- March 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN GUATEMALA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN GUATEMALA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Pantyliners registers significant fall in volume sales
- Global brands continue to dominate
- Shifting dynamics in distribution
- PROSPECTS AND OPPORTUNITIES
- Positive growth over forecast period
- Menstrual poverty still an issue
- Continuing innovations in menstrual care
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS IN GUATEMALA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Profitability falls, as higher costs continue to impact
- Smaller brands gaining value share, due to their competitive pricing
- Discounters emerge as largest single channel
- PROSPECTS AND OPPORTUNITIES
- Positive outlook over forecast period
- Global players look to gain value share
- Brands balance innovation with affordability
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE IN GUATEMALA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Positive volume growth
- Innovation focuses on products designed for women
- Hypermarkets account for over half of value sales
- PROSPECTS AND OPPORTUNITIES
- Healthy outlook over forecast period
- Top players benefit from high brand loyalty
- Pants format gains value share
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- WIPES IN GUATEMALA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Healthy volume growth for wipes, with promotions driving sales
- Huggies and Pampers continue to dominate
- Frequent promotions support supermarket channel
- PROSPECTS AND OPPORTUNITIES
- Moderate growth expected in the forecast period
- Local brand Pom Pom gains value share and Kimberly-Clark ups its game
- Bundling used as strategy to gain share
- CATEGORY DATA
- Table 37 Retail Sales of Wipes by Category: Value 2019-2024
- Table 38 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 39 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 40 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 41 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE IN GUATEMALA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- High costs hit profitability
- Wal-Mart continues to gain value share
- Small local grocers account for largest value share
- PROSPECTS AND OPPORTUNITIES
- Healthy performance over forecast period
- Kimberly-Clark commits to Guatemala
- Branded players fight to hold on to value share
- CATEGORY DATA
- Table 43 Retail Sales of Tissue by Category: Value 2019-2024
- Table 44 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 45 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 46 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 47 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE IN GUATEMALA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Healthy value growth in away-from-home tissue, boosted by increasing tourism
- Value growth for AFH adult incontinence, though value sales still low
- Limited innovation, as players focus on profit margins
- PROSPECTS AND OPPORTUNITIES
- Continuing healthy growth for away-from-home tissue over forecast period
- Kimberly-Clark commits to Guatemala
- Degree of premiumisation over forecast period
- CATEGORY DATA
- Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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