Tissue and Hygiene in Germany
In 2023, tissue and hygiene in Germany experienced a persistent increase in value following significant growth the previous year. This continued growth was mainly driven by the sustained rising costs of raw materials and production. Despite a lower inflation rate compared to 2022, consumer prices in Germany continued to increase in 2023. The cost of energy showed signs of easing and food prices continued to slow, although they remained above overall inflation. Consumer confidence remained conser...
Euromonitor International's Tissue and Hygiene in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Germany
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN GERMANY
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN GERMANY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Demand for pantyliners continues to grow in Germany due to versatile use
- The interest in niche and organic products is rising
- E-commerce gains further traction within menstrual care distribution
- PROSPECTS AND OPPORTUNITIES
- Digitalisation offers new ways for players to communicate with consumers
- Sustainability to continue driving innovation in menstrual care and packaging
- Evolving menstrual care consumer challenges players to innovate and adapt
- CATEGORY DATA
- Table 42 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 43 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 44 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 45 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 46 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 47 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 48 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN GERMANY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Ongoing demand for nappies/diapers/pants despite declining birth rate
- Pampers remains leading brand of nappies/diapers/pants in Germany
- Private label expands offer amid economic instability
- PROSPECTS AND OPPORTUNITIES
- Innovation expected to revolutionise nappies/diapers/pants
- Players must address need to reduce waste caused by nappy/diaper production and disposal
- E-commerce is expected to grow further with the addition of AI technology
- CATEGORY DATA
- Table 49 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 50 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 51 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 52 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 53 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 54 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN GERMANY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Confidence in retail adult incontinence supports further growth
- Essity dominates retail adult incontinence amid emerging private label options
- Retail adult incontinence brands continue to fight stigma surrounding the condition
- PROSPECTS AND OPPORTUNITIES
- Sustainability is a growing concern within retail adult incontinence
- Offer of retail adult incontinence is evolving to become smarter
- E-commerce delivers significant advantages
- CATEGORY DATA
- Table 55 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- RX/REIMBURSEMENT ADULT INCONTINENCE IN GERMANY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Bureaucratic process of reimbursement drives consumers to retail
- Price of production drives up value sales in 2023
- PROSPECTS AND OPPORTUNITIES
- Change in market dynamics to empower adult incontinence consumers
- Pressures to make reimbursement products more attainable in cost-of-living crisis
- CATEGORY DATA
- Table 19 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
- Table 20 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
- Table 21 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
- Table 22 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
- WIPES IN GERMANY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Private label gains popularity in times of high cost-consciousness
- Discounters gain share as consumers look to save on their shopping bills
- Demand for baby wipes continues to grow despite higher prices and falling birth rate
- PROSPECTS AND OPPORTUNITIES
- Consumers expect wipes to offer convenience and efficiency
- Multifunctionality expected to grow in the personal hygiene space
- Biodegradable and flushable wipes in response to environmental concerns
- CATEGORY DATA
- Table 23 Retail Sales of Wipes by Category: Value 2018-2023
- Table 24 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 25 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 26 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 27 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 28 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN GERMANY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Private label continues to drive retail tissue sales in 2023
- Post-pandemic hygiene habits in Germany persist, benefiting retail tissue
- Green tissue continues to gain space on retailers’ shelves
- PROSPECTS AND OPPORTUNITIES
- Premiumisation and personalisation to gain momentum within retail tissue
- Smart tissue products to be expected as solutions to a more sustainable lifestyle
- E-commerce to offer further advantages to growing digital consumer base
- CATEGORY DATA
- Table 29 Retail Sales of Tissue by Category: Value 2018-2023
- Table 30 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 31 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 32 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 33 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 34 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN GERMANY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Further strong growth for away-from-home tissue and hygiene in 2023
- AFH toilet paper remains most popular product for away-from-home tissue in Germany
- Growing concerns over sustainability poses potential threat to away-from-home tissue
- PROSPECTS AND OPPORTUNITIES
- Away-from-home tissue set to be further driven by lifestyle habits
- Ageing population to continue driving demand for away-from-home hygiene
- Need for sustainable solutions will bring opportunities and challenges
- CATEGORY DATA
- Table 35 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 36 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 37 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 38 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 39 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 40 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 41 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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