Tissue and Hygiene in Estonia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	48 Pages	Euromonitor International	May, 2022	EP17175573

Attention: There is an updated edition available for this report.

Best Price Guarantee
Price	from $2,650
Length	48 Pages
Publisher	Euromonitor International
Published Date	May, 2022
SKU	EP17175573

Tissue and Hygiene in Estonia

Overall, tissue and hygiene benefitted from society opening up in 2021, after the 2020 lockdowns, with current value growth increasing. However, constant value growth was significantly lower, as price rises dampened volume growth.

Euromonitor International's Tissue and Hygiene in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Estonia
Euromonitor International
May 2022
List Of Contents And Tables
TISSUE AND HYGIENE IN ESTONIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS: Table 1 Birth Rates 2016-2021; Table 2 Infant Population 2016-2021; Table 3 Female Population by Age 2016-2021; Table 4 Total Population by Age 2016-2021; Table 5 Households 2016-2021; Table 6 Forecast Infant Population 2021-2026; Table 7 Forecast Female Population by Age 2021-2026; Table 8 Forecast Total Population by Age 2021-2026; Table 9 Forecast Households 2021-2026
MARKET DATA: Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021; Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021; Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021; Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021; Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021; Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021; Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021; Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026; Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES: Summary 1 Research Sources
SANITARY PROTECTION IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight increase in value sales, but volumes fall
Leading foreign brands attract consumers with extensive product ranges
Consumers increasingly concerned about the environmental effects of disposable sanitary protection products
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Menstrual cups benefit from increasing concerns about environment
New entrant Lidl could shape up the competitive landscape
CATEGORY DATA: Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021; Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021; Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021; Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021; Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026; Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued volume declines due to falling birth rate
Leading multinationals attract consumers with higher quality product ranges
Disposable pants increasingly popular
PROSPECTS AND OPPORTUNITIES
Birth rate set to continue falling, putting further pressure on volume sales
Sustainability and e-commerce key factors over forecast period
Private label gains significant value share
CATEGORY DATA: Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021; Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021; Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021; Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021; Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026; Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued value and volume growth in 2021
Smaller players struggle to compete with Tena
Players look for ways to minimise potential purchasing embarrassment
PROSPECTS AND OPPORTUNITIES
Promising outlook over forecast period
E-commerce sales set to increase
Trading down behaviour possible
CATEGORY DATA: Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021; Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021; Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021; Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021; Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026; Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
RX/REIMBURSEMENT ADULT INCONTINENCE IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued value and volume growth in 2021
Erosion of taboos and increasing consumer awareness benefit the product area
No changes in set up in 2021
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Possible trading down over forecast period
Strong scope for growth given increasing elderly population
CATEGORY DATA: Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2016-2021; Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2016-2021; Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2021-2026; Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2021-2026
WIPES IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy value growth in 2021
Cosmetic wipes on the road to recovery
Baby wipes continue to grow in popularity
PROSPECTS AND OPPORTUNITIES
Personal wipes set for bright future as a convenient way to help maintain good hygiene
Sustainability comes to the fore again over the forecast period
Private label gains significant value share
CATEGORY DATA: Table 41 Retail Sales of Wipes by Category: Value 2016-2021; Table 42 Retail Sales of Wipes by Category: % Value Growth 2016-2021; Table 43 NBO Company Shares of Retail Wipes: % Value 2017-2021; Table 44 LBN Brand Shares of Retail Wipes: % Value 2018-2021; Table 45 Forecast Retail Sales of Wipes by Category: Value 2021-2026; Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower volume growth in 2021
Growing competition from cheaper private label ranges
Environmental concerns influence purchasing decisions
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Private label gains significant value share
Changes in shopping behaviour due to pandemic continue into forecast period
CATEGORY DATA: Table 47 Retail Sales of Tissue by Category: Value 2016-2021; Table 48 Retail Sales of Tissue by Category: % Value Growth 2016-2021; Table 49 NBO Company Shares of Retail Tissue: % Value 2017-2021; Table 50 LBN Brand Shares of Retail Tissue: % Value 2018-2021; Table 51 Forecast Retail Sales of Tissue by Category: Value 2021-2026; Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins in 2021
Larger players benefit from economies of scale
Installation of automatic hand dryers dampens value growth
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth, as society opens up
Increasing demand for AFH hygiene
Sustainability concerns dampen volume sales
CATEGORY DATA: Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021; Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021; Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021; Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021; Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026; Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026