Tissue and Hygiene in Egypt

Egypt’s tissue and hygiene market saw remarkable growth in current value terms in 2024, continuing the trend from the previous year. However, this increase was driven by inflation rather than a genuine rise in demand. Although the Egyptian pound has stabilised against the US dollar, high unit prices continue to strain household budgets, limiting consumer purchasing power. Unemployment has risen sharply, while government subsidy cuts have led to steep price hikes for essential goods and services.

Euromonitor International's Tissue and Hygiene in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.