Sales of tissue and hygiene continued to grow in 2024, driven by the easing of high inflation which has influenced consumer purchasing behaviour in recent years. Several categories saw price reductions or a slowdown in price increases, contributing to growth. Costa Rica is known for its higher adoption of products that are typically more expensive compared to other Central American countries, with categories such as adult incontinence having a higher per capita consumption. In retail tissue, the...
Euromonitor International's Tissue and Hygiene in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Costa Rica
- Euromonitor International
- March 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN COSTA RICA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN COSTA RICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Declining use of ‘non-essential’ pantyliners
- Essity maintains its lead, using price reductions to combat rising competition from private label
- Supermarkets lead, offering a wide range of brands
- PROSPECTS AND OPPORTUNITIES
- Moderate growth with new offerings and education
- E-commerce expansion
- Major players will drive innovation and education
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS IN COSTA RICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth supported by price declines
- Kimberly-Clark maintains its leadership, benefiting from its manufacturing site in Costa Rica
- Supermarkets lead, offering a wide product range
- PROSPECTS AND OPPORTUNITIES
- Future growth driven by consumers gaining greater access to more affordable options
- Kimberly-Clark to maintain its lead with the opening of a new distribution centre
- Pants and e-commerce appeal to higher-income consumers
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE IN COSTA RICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Volume growth fuelled by an ageing population and reduced stigma
- Essity leads, whilst Walmart leaves
- Local health and beauty specialists offer convenience
- PROSPECTS AND OPPORTUNITIES
- Growth fuelled by a growing elderly population and increasing education
- Potential VAT reduction
- Rising popularity of pants
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- WIPES IN COSTA RICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Declining prices drive volume growth in 2024
- Kimberly-Clark leads, but loses share to new market entrants
- Supermarkets appreciated for their offer of a broad range of products with different price points
- PROSPECTS AND OPPORTUNITIES
- Increased competition and price promotions drive growth
- Intensifying competition with the influx of cheaper and unknown brands
- Specialised products could drive growth
- CATEGORY DATA
- Table 37 Retail Sales of Wipes by Category: Value 2019-2024
- Table 38 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 39 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 40 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 41 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE IN COSTA RICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Price adjustments support volume sales in 2024
- Kimberly-Clark benefits from its extensive distribution network
- Modern grocery retailers lead, offering a wide range of brands and price points
- PROSPECTS AND OPPORTUNITIES
- Rising competition and pressure on prices
- Kimberly-Clark to strengthen its position with new distribution centre
- Growth for facial tissue and tableware as new brands enter the landscape
- CATEGORY DATA
- Table 43 Retail Sales of Tissue by Category: Value 2019-2024
- Table 44 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 45 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 46 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 47 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE IN COSTA RICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Toilet paper demand boosted by the recovery of tourism and stable inflation
- Ageing of population supports sales of AFH adult incontinence
- Kimberly-Clark Professional dominates with its strong brand recognition
- PROSPECTS AND OPPORTUNITIES
- Post-pandemic recovery and government investment in tourism will drive growth
- Kimberly-Clark to strengthen its position with new distribution centre
- Premiumisation expected to increase
- CATEGORY DATA
- Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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