Tissue and Hygiene in Colombia
In 2023, tissue and hygiene products in Colombia continued to face price hikes above the inflation rate. While high prices led to positive retail value growth, this placed pressure on retail volume sales. Economic uncertainty affected consumers' purchasing habits, with many trading down to more affordable brands or private label goods. Despite witnessing a deceleration in growth rates, hygiene products maintained positive numbers in retail volume sales. This growth was due to the essential natur...
Euromonitor International's Tissue and Hygiene in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Colombia
- Euromonitor International
- February 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN COLOMBIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- The economic landscape gains ground in line with reduced disposable incomes
- Use of tampons rises, while women in Colombia prefer tampons without applicators
- Brands focus on removing the stigma of periods, opening the conversation between sexes
- PROSPECTS AND OPPORTUNITIES
- Price competition to strengthen over the forecast as economic offerings rise
- Reuseable products are emerging, but a preference for convenience challenges growth
- Discretion and convenience are key to product innovation across the forecast period
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Private label gains ground as parents adjust their budgets in 2023
- Rascal-Friends launches on the landscape, offering a premium product to parents
- Sustainability and corporate social responsibility in nappies/diapers/pants
- PROSPECTS AND OPPORTUNITIES
- Slower growth anticipated as birth rates decline and private label expands
- Opportunities for disposable pants as parents potty train children earlier
- Reuseable diapers remain a niche as parents preference affordable convenience
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Price increases lead consumers to migrate to cheaper alternatives
- Reducing the taboo of adult incontinence through strong marketing campaigns
- Restricted access to Rx/Reimbursement incontinence products leads to a rise in retail sales
- PROSPECTS AND OPPORTUNITIES
- The ageing population creates a solid landscape for ongoing growth
- Light incontinence products will drive growth, however, the landscape faces obstacles
- New players are not set to launch; however, light incontinence options could grow
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- RX/REIMBURSEMENT ADULT INCONTINENCE IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rx/Reimbursement incontinence slows down as healthcare providers lacks resources
- PROSPECTS AND OPPORTUNITIES
- Uncertainty persists for the future of Rx/Reimbursement incontinence
- CATEGORY DATA
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
- Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
- Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
- WIPES IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Prioritising expenditure during a time of reduced disposable incomes
- Versatility fails to drive sales for cosmetic and facial cleansing wipes
- Resilience of baby wipes as consumers appreciate the multi-purpose qualities
- PROSPECTS AND OPPORTUNITIES
- Challenging outlook as wipes continue to be considered unessential items
- The development of private label could boost growth for intimate wipes
- Private label drives growth in all-purpose cleaning wipes
- CATEGORY DATA
- Table 42 Retail Sales of Wipes by Category: Value 2018-2023
- Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Changing buying patterns as consumers migrate to smaller, more affordable units
- Paper towels benefit from an ongoing interest in health and hygiene
- Targeting single-person households to drive sales in retail tissue
- PROSPECTS AND OPPORTUNITIES
- Discounters and private label drive sales, while local grocers offer unique benefits
- Interest in sustainability is limited by consumers unwilling to pay higher prices
- Innovation in retail tissue is challenging as consumers view the products as essentials
- CATEGORY DATA
- Table 48 Retail Sales of Tissue by Category: Value 2018-2023
- Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Away-from-home tissue records a positive recovery across 2023
- Economic difficulties lead consumers to reduce their out of home activities
- Businesses turn to more affordable retailers and products
- PROSPECTS AND OPPORTUNITIES
- Cautious expenditure in AFH retail tissue over the forecast period
- Paper towels are anticipated to grow, being required in health institutions
- Low growth in AFH incontinence as hospitals and clinics do not provide these goods
- CATEGORY DATA
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook