Tissue and Hygiene in China

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	50 Pages	Euromonitor International	February, 2024	EP18596026

Best Price Guarantee
Price	from $2,650
Length	50 Pages
Publisher	Euromonitor International
Published Date	February, 2024
SKU	EP18596026

Tissue and Hygiene in China

Despite the lift in pandemic restrictions at the beginning of the year and the corresponding resumption of offline activities, the total value sales of retail tissue and hygiene registered a rather mild rebound in 2023. These products have high penetration rates and are a daily necessity for Chinese consumers, thus sales fluctuate less compared to other industries. Mature categories such as retail tissue and sanitary protection maintained stable growth, given their high penetration rates and sta...

Euromonitor International's Tissue and Hygiene in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in China
Euromonitor International
February 2024
List Of Contents And Tables
TISSUE AND HYGIENE IN CHINA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS: Table 1 Birth Rates 2018-2023; Table 2 Infant Population 2018-2023; Table 3 Female Population by Age 2018-2023; Table 4 Total Population by Age 2018-2023; Table 5 Households 2018-2023; Table 6 Forecast Infant Population 2023-2028; Table 7 Forecast Female Population by Age 2023-2028; Table 8 Forecast Total Population by Age 2023-2028; Table 9 Forecast Households 2023-2028
MARKET DATA: Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023; Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023; Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023; Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023; Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023; Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023; Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023; Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028; Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
MENSTRUAL CARE IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail value sales remain stable with slim/thin/ultra-thin towels continuing to drive the market
Raw material cost resumes normal level thus increasing menstrual care players’ profitability
Pant-format towels further penetrate with more players entering this market
PROSPECTS AND OPPORTUNITIES
Private label menstrual care products emerge to provide consumers with cost-effectiveness
Manufacturers try hard to attract teenage girls to capture loyal customers
CATEGORY DATA: Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023; Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023; Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023; Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023; Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023; Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028; Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand declines further in 2023 despite lifting of pandemic restrictions
Domestic brands outperform the market, though with shrinking demand
Multiple factors drive down the sales of Japanese brands
PROSPECTS AND OPPORTUNITIES
Disposable pants expected to continue driving the market growth
Pessimistic forecast of future birth rate forcing brands and manufacturers to seek new growth drivers
CATEGORY DATA: Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023; Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023; Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023; Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023; Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028; Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of retail adult incontinence see a solid rebound in 2023
Retail adult incontinence market remains highly fragmented in China
More and more new entrants target the light adult incontinence market
PROSPECTS AND OPPORTUNITIES
Adult incontinence products sold through e-commerce are expected to help increase penetration
Pull-ups and open-tape adult incontinence products are becoming trendy
CATEGORY DATA: Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023; Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023; Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023; Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023; Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028; Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline projected for general purpose wipes as pandemic restrictions subside
Moist toilet wipes continue to see elevated penetration
Online-first marketing strategies fuel sustained growth for local brands
PROSPECTS AND OPPORTUNITIES
Baby wipes forecast to experience decline
Cosmetic wipes to post healthy growth as lives return to normal
CATEGORY DATA: Table 38 Retail Sales of Wipes by Category: Value 2018-2023; Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023; Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023; Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023; Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028; Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate growth for retail tissue in China
Growth remains strong for boxed facial tissues
Hengan Fujian gains share through stronger e-commerce sales
PROSPECTS AND OPPORTUNITIES
Uncertainties around paper towels increase in the post-pandemic era
Toilet paper faces elevated competition from moist toilet wipes
CATEGORY DATA: Table 44 Retail Sales of Tissue by Category: Value 2018-2023; Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023; Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023; Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023; Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028; Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increased penetration of AFH tissue drives sustained growth
AFH adult incontinence sees a rebound in 2023
PROSPECTS AND OPPORTUNITIES
Premiumisation in away-from-home channels accelerates
Expansion of nursing facilities will drive the growth of AFH adult incontinence
CATEGORY DATA: Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023; Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023; Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023; Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023; Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023; Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028; Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028