Tissue and hygiene in Chile experienced a notable slowdown in value growth terms in 2024 compared to the previous year, with sales remaining fairly flat. This slowdown in growth was mainly due to a stagnation in unit prices, following 2023’s sustained increases in line with inflation. High levels of promotional activity by retailers defined the local market in 2024, particularly through modern channels, as Chilean consumers remained cautious with their spending and continued to prioritise conven...
Euromonitor International's Tissue and Hygiene in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Chile
- Euromonitor International
- April 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN CHILE
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- High promotional activity shapes menstrual care in 2024
- Softys retains lead of menstrual care, driven by Ladysoft’s innovative offerings
- Chilean consumers balance caution and convenience with their purchases
- PROSPECTS AND OPPORTUNITIES
- Organic growth and evolving product mix in menstrual care
- Supermarkets, discounters, and e-commerce to drive bulk purchases
- Sustainability and durability to boost menstrual cup popularity
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Chile’s birth rate drop, negatively impacting demand for nappies/diapers/pants
- Softys maintains leadership amid distribution expansion
- Supermarkets remains leading distribution channel despite value challenges
- PROSPECTS AND OPPORTUNITIES
- Further decline in birth rate signals long-term impact on nappies/diapers/pants
- E-commerce and traditional channels to gain momentum amid growing demand for convenience
- Sustainability trends to gain traction despite niche demand
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Light adult incontinence leads growth overall
- Cotidian's Alic.ia aims to challenge stigma surrounding incontinence in Chile
- Supermarkets leads distribution despite market shifts
- PROSPECTS AND OPPORTUNITIES
- Light adult incontinence set to gain further momentum as consumer needs evolve
- Promising outlook for online sales
- The growing trend for biodegradable incontinence products
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- WIPES IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Baby wipes drives value sales despite decline
- Softys retains leadership due to popularity of BabySec
- Double and triple packs drive promotional push in supermarkets
- PROSPECTS AND OPPORTUNITIES
- Low growth projected for wipes amid Chile’s declining birth rate
- E-commerce set to offer further growth potential
- Consumer preferences to shift further towards biodegradable wipes
- CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2019-2024
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Toilet paper dominates retail tissue, but premium segment slows
- Softys retains dominance with wide product portfolio
- E-commerce outperforms dominant supermarkets in retail tissue
- PROSPECTS AND OPPORTUNITIES
- Private label to remain popular alternative to brands of retail tissue
- Supermarkets to strengthen offer with large pack formats
- Market simplification will result in decline of less successful SKUs
- CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2019-2024
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Economy segment gains traction amid budget constraints
- Ageing population drives growth of AFH adult incontinence
- AFH paper towels with longer roll length gain traction in institutional and traditional channels
- PROSPECTS AND OPPORTUNITIES
- Economy options to drive volumes, but premium products poised for recovery
- Economic stability to fuel omnichannel expansion
- Sustainable solutions in tissue products: Reducing waste and costs
- CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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