Tissue and Hygiene in Canada

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	50 Pages	Euromonitor International	February, 2024	EP18596013

Best Price Guarantee
Price	from $2,650
Length	50 Pages
Publisher	Euromonitor International
Published Date	February, 2024
SKU	EP18596013

Tissue and Hygiene in Canada

Despite the easing inflationary environment in 2023, certain product areas within the Canadian tissue and hygiene market continue to witness price boosts. On average, lower price increases are observed in Canada compared to the US. The inflation rate in 2023 was about 3%, less than half of 2022’s 7%. Although lingering effects of inflation were experienced, all categories displayed continuous volume recovery year-on-year, driven by the resilience of tissue and hygiene goods’ essentiality and con...

Euromonitor International's Tissue and Hygiene in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Canada
Euromonitor International
February 2024
List Of Contents And Tables
TISSUE AND HYGIENE IN CANADA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS: Table 1 Birth Rates 2018-2023; Table 2 Infant Population 2018-2023; Table 3 Female Population by Age 2018-2023; Table 4 Total Population by Age 2018-2023; Table 5 Households 2018-2023; Table 6 Forecast Infant Population 2023-2028; Table 7 Forecast Female Population by Age 2023-2028; Table 8 Forecast Total Population by Age 2023-2028; Table 9 Forecast Households 2023-2028
MARKET DATA: Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023; Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023; Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023; Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023; Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023; Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023; Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023; Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028; Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
MENSTRUAL CARE IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Calming economic environment spurs marginal growth
Preference for thin products drives category growth
Legislative advancements promote accessibility
PROSPECTS AND OPPORTUNITIES
Sustainable material innovation and pricing dynamics
FemTech innovations for menopausal support
Population growth and awareness drive long-term performance
CATEGORY DATA: Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023; Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023; Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023; Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023; Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023; Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028; Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marginal volume gains amid easing inflationary conditions
Dominance of Kimberly-Clark and Procter & Gamble
Rise of digital commerce in nappies/diapers
PROSPECTS AND OPPORTUNITIES
Premiumisation on the horizon
Growing popularity of cloth diapers
Focus on value positioning and sustainability
CATEGORY DATA: Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023; Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023; Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023; Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023; Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028; Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing consumer education and growing senior population
Impact of inflation-based price actions
E-commerce growth post COVID-19
PROSPECTS AND OPPORTUNITIES
Light formats to outpace moderate/heavy counterparts
Innovation opportunities for bowel incontinence
Sustainable choices and product innovation
CATEGORY DATA: Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023; Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023; Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023; Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023; Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028; Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Baby and moist toilet wipes sustain growth
Rebound for general purpose wipes
Stronger growth for private label
PROSPECTS AND OPPORTUNITIES
Sustainability charges further innovations and competition
Increase in ageing population to drive personal wipes
Where cleaning efficacy and user-friendliness meet
CATEGORY DATA: Table 38 Retail Sales of Wipes by Category: Value 2018-2023; Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023; Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023; Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023; Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028; Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Improving economic conditions see volume recovery in household tissues
Profit margin prioritisation leads operational adjustments
Continued private label consumer tissue domination in Canada
PROSPECTS AND OPPORTUNITIES
Made in Canada brands expected to further consolidate market share left by Kleenex void
The future of direct-to-consumer growth in Canada
Sustainable action for long-term stability
CATEGORY DATA: Table 44 Retail Sales of Tissue by Category: Value 2018-2023; Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023; Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023; Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023; Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028; Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising consumer knowledge and growing senior population exhibit push and pull relationship with the away-from-home adult incontinence market in Canada
Manufacturing cost increases lead to streamlined business operations
Back-to-office impacts on volume consumption
PROSPECTS AND OPPORTUNITIES
Away-from-home paper tableware potential in Canada
Anticipated performance strongest in away-from-home napkins and away-from-home boxed facial tissues
Away-from-home market could further concentrate around key players
CATEGORY DATA: Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023; Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023; Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023; Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023; Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023; Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028; Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028