Tissue and hygiene in Cameroon registered moderate value growth in 2024, with inflation and higher transportation costs still a factor following the elimination of fuel subsidies in 2023. Players in tissue and hygiene players focused on delivering affordable products through price adjustments to maintain consumer demand. Cameroonians continued to bear the brunt of rising living costs and searched for cheaper options.
Euromonitor International's Tissue and Hygiene in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Cameroon
- Euromonitor International
- March 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN CAMEROON
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Menstrual care registers strong growth
- Homebro Cameroon Ltd extends its leading position in menstrual care
- Small local grocers retain lead in distribution
- PROSPECTS AND OPPORTUNITIES
- Strong outlook for menstrual care as demand strengthens
- E-commerce sales set to grow with help of mobile technology
- Innovation will extend variety and bring sustainable options to the fore
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising informal sales drive down average prices
- Homebro Cameroon Ltd strengthens its lead
- Access to single units gives small local grocers a stronghold
- PROSPECTS AND OPPORTUNITIES
- Rising demand from young mothers seeking convenience
- In-store shopping will dominate amidst scepticism of e-commerce
- Innovations to focus on mobility, comfort and absorbency
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- WIPES IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Modest growth for wipes despite supply disruptions
- Homebro Cameroon Ltd drives innovation in wipes with affordable, dual-function brand
- Supermarkets lead the distribution of wipes due to trust and reliability
- PROSPECTS AND OPPORTUNITIES
- Modest growth fuelled by baby wipes
- Limited evolution in e-commerce sales
- Multifunctionality and healthier ingredients to shape future of wipes
- CATEGORY DATA
- Table 31 Retail Sales of Wipes by Category: Value 2019-2024
- Table 32 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 33 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 34 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 35 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 36 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Strong demand amid rising transportation costs and supply chain challenges
- Sitracel SA strengthens position with extensive portfolio
- Supermarkets flourish by aligning with local producers and offer greater variety
- PROSPECTS AND OPPORTUNITIES
- Expansion of local manufacturing and rising costs to impact retail tissue sector
- Mobile vendors to remain a key channel in retail tissue
- Eco-friendly products poised to gain traction from low base
- CATEGORY DATA
- Table 37 Retail Sales of Tissue by Category: Value 2019-2024
- Table 38 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 39 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 40 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 41 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 42 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Robust growth for away-from-home paper napkins offset by negative growth in toilet paper
- Blurred lines in the AFH tissue sector
- Low demand levels will stifle category development
- PROSPECTS AND OPPORTUNITIES
- Moderate growth as infrastructure improves
- Private sector and horeca businesses to drive sales
- Customisation and minimal packaging will spearhead customisation
- CATEGORY DATA
- Table 43 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 46 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 47 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 48 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook